Potsquatch caught Meteorologist Jennifer Pagliei of WWLP Springfield, MA off guard when he video bombed her live blizzard report about 10 days ago.  Here’s the video in case you missed it. It was a publicity stunt that went viral.

So far, it looks like the video has been viewed 2,244,874 times and counting. The clip made Mashable, and I hear the Jimmy Kimmel Show, as well as countless other blogs.

Who is Potsquatch?

The pot-looking monster is actually a mascot from the Springfield, MA gardening store, Potco which is well on its way to becoming a store for all things cannabis.

But there’s more to Potsquatch than meets the eye. “He’s a super hero,” says David Mech owner of Potco. “With all the bad things happening in the world, Potsquatch brings some comic relief and is a symbol of absurdity when everyone is massively stressed out.”

What’s his mission?

Potsquatch wants to get people and especially veterans off dangerous opiates and help the terminally ill find natural alternative remedies. He was created to make people laugh and get their mind off problems.

As we all know, pot isn’t a shh shh subject any more. In fact, Business Insider reports that 1 in 5 Americans live in a state where it’s legal to smoke weed without a doctor’s letter.

Where will #Potsquatch show up next?  Your guess is as good as mine. Could he be our next pop-up or T-shirt star?