We all know that using an email signature is a surefire way to promote your brand for free. You have the freedom and flexibility to promote whatever you like — an upcoming event, a new chapter in a book or your social media channels.

But, are you taking advantage of the signature space when you send emails from your mobile phone? The one that might read like this:  Sent from my Verizon, Samsung Galaxy smartphone.

To make sure you’re getting the biggest bang for your buck, customize your email signature in settings and align it with your brand so people can be reminded of who you are and what you do.

Robin Samora is a marketing consultant in Boston with over 20 years of experience creating winning marketing plans for clients. If your business could use an updated marketing strategy, reach out online!