If you’re confused, frustrated and feeling a bit overwhelmed on which social media profiles you need to build credibility on the web, let’s make it simple. Here’s a list of recommended social media profiles to consider for your business and brand.

• Google Business – You may think Google Business isn’t applicable to you, but if you have a retail location or office, this will allow you to show up on maps. You’ll need this listing also, because it’s the place where people can give you reviews on your business. If you work out of home like many of us, consider adding a virtual office address – or try listing the street and town where you live. Bottom line, in Google’s eyes this counts.
• Google + – Do you need Google + or don’t you? I’ve had many discussions with colleagues about the pros and cons. Here’s the deal. Although it failed as a social media platform, it’s still is viable, because Google determines search engine rankings. Create a profile and post a few times a week to be active. Frequency is less important than participation.
• YouTube – Who owns YouTube? You guessed it. Google. Having a presence on YouTube again is important for gaining SEO ranking and credibility. If we’re playing by the visibility book, consider adding a YouTube channel and post as frequently as you can. But, don’t go crazy thinking that every video has to have cinematic qualities or you have to be a master. Pay special attention to key words, descriptions and distribution. There’s more of course, but all of these recommendations collectively add to your online credibility.
• Facebook Business Page – Most businesses should consider a Facebook business page, but I can’t say it’s a slam dunk in every case. Basically, having a Facebook business page shows Google and others that you’re a legitimate business entity. At some point, it may help to also create Facebook advertising campaigns, or at least boost posts, but’s that’s a topic for later. Sad to say, but organic posts go you know where.
• LinkedIn – Having a LinkedIn presence in the B2B world builds credibility and helps with reputation management. And, having a half-written, carelessly put together profile makes you look the same. Take time to build a strong profile and make note of all the recent changes – positive and negative, now that Microsoft owns LinkedIn. You can add content to your heart’s content, and that includes video. Upload short videos that make people think, laugh, cry or entertain – aligning with your brand personality of course.
• Twitter – Twitter Schmitter! Some say it’s dying, some say it’s dead, but it’s additional proof to the world and Google that you’re well and alive. Your strategy can be as detailed and targeted as you like (that’s a great idea BTW), especially if this is where your prospects and clients are hanging out. Check out the influencers in your industry and follow and engage with them here. And, make it easy on yourself to automate posting with tools like Hootsuite, Buffer and Edgar – as well as responding in real time.

Of course, there are other social media profiles that can make sense for your business. Instagram and Pinterest are powerful for visual brands, but not for every brand. We’re all selling something. Products, services, in some cases, renting our brains.

These social media profile suggestions are intended to improve your visibility online. You may agree or disagree. You may be too busy working IN your business, that you’re not working ON your business. You may also live under a rock, not have a mobile responsive website and frankly, not care.

The choice is up to you.

I vote for being found online and offline, working clients that are a match and make me happy, plus helping them grow their business beyond their wildest dreams.

If we’re voting, count me in for eternal peace and happiness too. That would really make my day.