With every change in technology, comes new ways to reach our target audience and customers. Chatbots and Facebook Messenger Marketing aren’t new, but the trend is hot, and it’s working – not just for big companies like the WSJ, but for smaller brands like you and me.

In fact, ManyChat.com reported that “Messenger Marketing is set to become the world’s single biggest marketing channel in the next 5-7 years. It combines the instant delivery & attention of SMS with the attractiveness and automation power of email. Messenger also feels more personal than email, but less invasive than SMS—striking the perfect balance for businesses looking to communicate with customers.”

Take a look at your Facebook Messenger feed and see who finds you interesting. They could be people or companies whose pages you’ve liked or done business with in the past. You might have checked out their website, or shared content as a matter of your daily social media habits.

So, how can you capitalize on this marketing trend for your business?  You can DIY to understand the concept, then hire out if you don’t have the time, energy or expertise. I’m of the “learn what it’s all about to see if it’s for you” philosophy.

One blog that I like in particular about messenger marketing is MobileMonkey, headed by CEO Larry Kim. When you go on their site, try to overlook the pop ups, they can be annoying. What we’re after here is content and to understand how it all works.  You’ll find step-by-step guides, tutorials and articles for the beginner on up.

Interested in Using Messenger Marketing for Your Business? Read More.

How I Got 1 Million Facebook Messenger Contacts via MobileMonkey

7 Facebook Messaging Marketing Strategies You Can Try Today via the Buffer Blog

Chat and Messenger Bots: New Research for Marketers  via Social Media Examiner