If you’ve been thinking of hiring an outside marketing consultant, you may have good reason. Depending on what your goals are, an expert can almost always help you improve your business and its marketing. But, when is the right time?
Let’s look at certain milestones when it makes the most sense to hire a marketing specialist.
When you start a business
Starting a new business is exciting, but there are many aspects to owning and running a business that you probably never considered. Of course, you’re an expert at what you do, but no one expects you to know how to do everything. In fact, it’s impossible! Hiring a marketing expert to create a strategy and action plan to launch your business, and maintain your marketing efforts, is no different than hiring an accountant to manage your books.
When you’re stuck
If your business isn’t growing as fast as you’d like, it might be time to bring in a marketing consultant. A seasoned expert can help you identify areas to be improved and create a strategic plan of action to meet your particular goals. When you hire someone, they can do as little or as much as you want — from evaluating and analyzing your current marketing efforts to developing a full marketing and PR plan to get you unstuck and moving in the right direction.
When you’ve reached a plateau
Things are going great. You’ve hit your goals. Now what? Just because you’ve reached the top, doesn’t mean you don’t have new goals you want to reach. It’s common practice to hire a marketing expert as an advisor to provide fresh ideas and a new perspective to take your business to the next level. A consultant can also give you clarity, help identify your ambitions moving forward, and create a plan to meet them, including a realistic timeline to help you get there.
When you’re desperate
Sometimes, companies hire marketing consultants as a last resort when business is tough. When your outlook isn’t looking great. When you’ve tried everything, and you’re out of ideas. A turnaround is possible, but it’s never an overnight fix. In cases like this, working 1-2-1 with a small business marketing specialist for a designated time may provide the best solution and results. Think of it as a partnership to grow your business. You have to be willing to put in the work and be held accountable.
When you have new staff
When you bring in new employees, especially on your marketing team, it’s important to make sure everyone is on the same page. A seasoned marketing consultant can help streamline your team and train new employees to get everyone up to speed and on the correct skill level. An expert can also help evaluate your team and their strengths and weaknesses to make sure that roles and responsibilities are well-defined to meet personal and corporate goals. John Maxwell had the right idea,“Teamwork makes the dream work.”
When you want someone to take over your marketing
Sick of posting to Facebook every day? Or writing, when you’re dead exhausted? If you’re at the point where you want to focus on different aspects of your business and not have to worry about marketing, hiring a consultant may be the best option. It gives you more freedom without the responsibility of adding a new employee. You can choose to have a consultant run the show with a weekly check-in process, or trust them to take care of it all. It’s up to you.
If you choose to work with a marketing consultant 1-2-1 as a coach or mentor, you’ll typically see tremendous results. A close client and coach relationship fosters business (and often personal) growth. An expert will give you targeted advice and feedback about your marketing, and provide a big picture of where you’re going and what to expect.
Remember that this is a partnership and that means working together towards a common goal. Your marketing consultant should be held to weekly accountability, and so should you. A dose of butt-kicking helps keep you on track.
Do you need help getting your butt into gear? Let’s see how I can help with your marketing strategy. Schedule a call with me.