LinkedIn should be a B2B marketer’s dream, but sometimes it’s tricky. You want leads, to make new connections, and hopefully get some business. But, let’s be honest, posting can get boring.

“Here’s a blog I wrote.”

“Here’s an update about my job.”

“Congrats on your 10-year work anniversary.”

Enough blah blah. Posting blogs and news is important for your business most of the time, but don’t be afraid to spice things up and have some fun, like you might on Facebook or Instagram. Just because LinkedIn is the number one B2B social platform in the world, doesn’t mean that it’s business all the time. Imagine 500 million members only posting “Congrats”? Now, that would be boring.

5 Ideas to Inspire More B2B Creativity on LinkedIn

1. Videos, presentations, and podcasts.Oh my. LinkedIn users love anything educational. Post original content (go you!) or something you find helpful. Have you watched a TED Talk that you love? Is there a new podcast series you’re hooked on? Share it with your audience and tell them why. If you recently gave a presentation, upload it to SlideShare, LinkedIn’s professional content hosting service. You’ll have a global audience of more than 70 million people. Plus, you’ll get a ton of free publicity.  SlideShare has a bunch of user-friendly built-in tools to make adding your content a breeze. Remember to write a title, description, and tags that make content easy to search, and keep your keywords in mind.
2. Repurpose your recent blog as an article.
   Give old content new life on LinkedIn’s publishing platform. Position yourself as a subject matter expert and gain social proof. Want to know who’s interested in what you have to say? Check out who’s reading your content. You can also boost your second and third connections when they click to read. Send them a personalized note to connect, a perfect social selling trigger. And, know that Google is indexing your articles. Perfecto!
3. Post information that resonates with your industry. Industry trends are always popular and among the most-shared posts on LinkedIn. Take a new report and repurpose the highlights into fun infographics, and include your thoughts on the trend. Find graphic artists on Upwork, 99 Designs or take the design project in-house. Creating and posting branded infographics sends your audience the message that you’re a thought leader. You can also post non-business content, connected to your line of work. If you’re a home stager, for example, your connections might be interested in 2019 interior design trends or exclusive sales rarely offered to the public.
4. Actively seek potential clients.If posting to your business page seems lifeless, step it up by adding more energy to your personal account. People are more likely to connect with you anyway than to follow your business. Search for connections who are in positions or have interests that you would typically market to, and reach out – in a genuine way. One colleague I know attends events, sees who’s nearby on LinkedIn and checks out their profile. When they send him an invitation, he sends a video hello. Feedback has been amazing!
5. Join groups.Posting to groups gets your message in front of a more targeted audience. Get involved with discussions, especially if the original poster is someone you’d love to have as a client. You can also send messages to people who are in your groups without having to pay for LinkedIn premium. Always remember social media etiquette, and listen before you ask for anything. Promise?

Source: foundation.co

These are just a few of the ways you can mix it up and be more creative on LinkedIn.  Even if it feels like you aren’t reaching people, keep your intention and momentum strong.

LinkedIn is the driving force behind more than half of website visits from social media for B2B companies, and marketing executives claim it’s the best place to find quality B2B content. The numbers are there, so just keep trying new things until you find your zen. Marketing zen, that is.