Looking for Creative Inspiration? Start a Swipe File

Looking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.

Here’s how it works. Take a screen shot of designs you like (or a picture with your phone) and file them in a Digital folder – a manilla folder could work too.

You can save sales letters, articles, landing pages, special offers, emails or headlines that you want to check out, but don’t have time right now.

Save all you want, but purge your swipe file every month so it doesn’t get out of hand.

Personally, I’m a fan of magazine and tabloid headlines. They always grab my attention and I wonder who writes them. I also wonder if they’ve gone through some kind of a headline analyzer.

If you’re looking for a list of top headline analyzers, shoot me a quick email with the subject line headlines and I’ll send it to you. I’m Robin Samora, host of Fast Marketing Minute, and my email is Robin@RobinSamora.com. Talk tomorrow!

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EXCITING NEWS!   

I’m excited to offer Digital PR 901/902 training for small businesses and nonprofits through the Massachusetts Express Grants program.

Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

I’d love to help you.

Client Reviews

Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

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