[Updated 2023]

Your Google Business Profile (formerly called Google My Business listing) is one of the best and most underutilized free publicity resources available. It’s a digital PR channel where you can strategically add and promote information about your company on the most powerful search engine in the world – Google!

So, if you’re looking to get attention, build your brand, and encourage reviews — plus control your own narrative — it’s a must-have. Make sure to claim your Google Business Profile and add a weekly reminder to update it as part of your marketing plan. Here’s an excellent article from Semrush on how to set up your profile.

Intro to Google Business Profile Posts

Your Google Business profile is often the first impression people see of your business, so take the time to complete your profile with your NAP (name, address, phone number) plus hours, logo, address, and photos. You can also add information like FAQs, documents, videos, and other content you’d like your target audience to see. And, it’s prime for customer reviews and provides the opportunity to engage millions of prospects at the same time. (Look at me!)

To get the best results, update posts regularly, at least once a week, as part of your ongoing marketing plan. Keep in mind that content is archived after 6 months, and events disappear even quicker unless you specific a date range.

What Should You Post on Google My Business?

Before we get into what to post, here are some basic guidelines:

• Only the first 100 characters show on the post. Keep it short, simple, and to the point.
• Use keywords, as usual. Do your research and select long-tail phrases that fit your business or ones that someone might type into Google to find “you.” 
• Add a phone number (if appropriate) so customers can get in touch.
• Google recommends 720px x 540px for post sizes, so you may have to size images and preview them to see what looks best. 
• And lastly, keep all your content relevant. No crazy pictures to act as clickbait. Google knows…and you know better, too. 

5 Awesome Examples of What to Post on Google Business Profile (Google My Business)

Share Offers for Your Customers – Barre Groove

Posting your specials and sales to Google Business Profile gets your products and services in front of more eyes. Specifically, the eyes of your target audience, the ones who want to know more and may want to buy. If someone is on the fence about hiring you or buying your product or service, a sale or promotion may gently push them over the edge to learn more. Having your promo posted on Google Business Profile means consumers can see your sale or offer as soon as they do a Google search for your business.

In this example, Barre Groove posts a clear, branded image that shows exactly what their fitness classes are all about. The offer, the first month of unlimited classes for $85 dollars is in larger text. The message is clear and the owner, Alanna Perry, makes the post about the potential customer. Prospects and clients can click “view offer” to get details immediately instead of searching through the website for more information. It’s a smart tactic to zero-in on promoting a specific offer and connecting prospects back to the website to sign up.

Showcase your Products: Bostonia Public House

You don’t have to tell me your products are awesome. I know that. You need to let your customers see if for themselves! Showcasing your products on your Google Business Profile makes it easy for them to take a look and gives them quick access to purchasing. My rule of thumb is always the same – make it easy for customers to buy from you or they’ll go elsewhere – fast!

A picture is worth a thousand words, or, in this case, a thousand “yums” and the photo shows it. If you’re thinking you have to be a professional photographer – that’s a no. Just be mindful about your brand colors, look, feel, and messaging when you shoot. The button guides you to a call-to-action and to make a reservation. I’m hungry, are you?

SWETSTUDIO – Service Offerings

How about featuring your services in a fun way? People may wonder, “What does that company do anyway?” Answer them immediately with an almost zero-click option.

SWETSTUDIO posted an image photo that made me stop and take a second look. (I love aerial yoga). But if you were scrolling and curious as most people are, you might say, “what’s that?” The transparency here is spot-on and attracts fitness enthusiasts or wannabe’s to act quickly and book a class right then and there. In this example, the price isn’t hidden, and you can schedule a class directly from the post. Easy. 

Events – Junzi Kitchen

Have an event coming up? Post it to Google Business Profile. It saves time, money and gets results. Get your message in front of people who are interested in what you have to offer, without any extra clicks, redirects, or social media madness. 

In this example post, Junzi Kitchen used mouth-watering images and a clear headline to let customers know what they’d find at their event. There’s a link to “sign up”, which then takes clients to a page with more information.

New Content – Show Your Spark

Did you just record an amazing podcast or shoot a video that tells it all (well, almost all)? Did you add a blog or interview someone your audience may want to learn from? Add it as a post to your Google Business Profile. It’s great for SEO (again, Google) and links back to your website.

Show Your Spark, a luxury photography studio in Braintree, Massachusetts, posts regularly to Google Business Profile and adds their blogs as a way to feature their work, clients, and partners. Show Your Spark makes it a point to connect their audience to their clients by using images represented in their blog posts.

The Bottom Line

If you’re posting content to social media, post it to Google Business Profile (Google My Business) too. Keep the copy short and sweet and the graphics eye-catching. You only have a few seconds (maybe less) while someone reviews your info in their search results. Don’t waste it.

Looking for more how-tos for Google Business Profile and examples of awesome posts? Hootsuite and Thrive have some great tips for getting started. Plus, read Justin Moran’s GMB case study to learn how he grew his hyperlocal business. He’s the owner of Workspace@45 and now has four co-working locations. (I’m blushing, he’s also one of my favorite success stories).

I hope these Google Business Profile post examples help you create and improve your own visibility. As a Boston marketing and public relations consultant, I’m all about helping my clients get free PR and marketing – and I teach it, too. Many times, with a small business grant. What’s not to love about that! Learn more about my small business marketing training program here.