What Do Facebook Changes Mean for Your Business in 2020?

Facebook is making a ton of changes. These are the three you really need to care about for your business.

  1. Facebook has changed how it calculates reach and impressions, so if you’ve seen a decrease, your numbers aren’t really going down. Don’t panic! Take a beat and see how your numbers trend over the next few months.
  2. You now have more options for ad targeting. You can target users by their interests and behaviors. Then once you reach this specific audience, you can lure them in with a click-through to messenger. Now you have a lead that’s actually reaching out. Bonus: you can integrate messenger with your CRM like HubSpot, Zoho, and Pipedrive. Now their info is yours forever.
  3. Facebook groups will continue to grow and thrive. If you have a really niche market or a community vibe in your industry, it could work for you and have a big return.

I’m Robin Samora, host of Fast Marketing Minute, I write marketing and action plans for businesses of all sizes. One thing for sure is that they get results.

If you’re looking to grow your business and get more visibility, contact me for a complimentary PR Evaluation. I’m at RobinSamora.com/PREvaluation. Talk tomorrow!

 

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Small Business Marketing and PR Expert Robin Samora

Robin Samora is a marketing consultant in Boston with over 20 years of experience creating winning marketing plans for clients. If your business needs a marketing plan or public relations training, reach out online.

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EXCITING NEWS!   

I’m excited to offer Digital PR 901/902 training for small businesses and nonprofits through the Massachusetts Express Grants program.

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Robin Samora

MARKETING & PR EXPERT
As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

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Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.

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