I get 100 emails every day about being productive #wfh, hunkering down, and using this time wisely to plan for the future.
Email 101 got my attention. It’s a must-read article from Henk Camphor, VP Corporate Marketing at Hootsuite; Adapting to More Digital and Social Ways of Being in a Time of Crisis
His insight about marketing and social media during this crisis is spot on, as are his 3 key points;
Protect human connection
Make people feel good
Camphor, who’s also on the global marketing strategy team at Hootsuite, shares specific examples of how companies, brands, and industries are staying connected and adapting to the change.
The bottom line? You have a choice. You can overthink or create. Just don’t stand still.