Every promotion or marketing effort involves 3 M’s. Do you know what they are?

Back to the Basics: The 3 M’s of Marketing

First is your MARKET. These are the people you want to influence to take a specific course of action. You may want them to buy, click, download, call, or visit a website. Or maybe it’s something else?

Your target market should be the core of all your marketing. In fact, everything you do should be based on the research you have about your target audience.  Not just who they are, like middle-aged moms. What are their challenges? What’s important to them? What motivates them? Where do they hang out online? What other products and services do they look at and buy? And why?

Once you understand your target market, you can craft your MESSAGE to reach them. Remember, any time you communicate with your audience, you’re marketing.  Even if it’s in a comment on someone else’s photo. Always keep your business, marketing and sales goals in mind. Before you hit post or publish, think “how will this message help me meet my goals?” Those goals could be to create brand awareness, respond to a call-to-action, download a checklist or whatever you want your target market to do. Your end goal is driving the show.

Then you need to consider what MEDIA you’ll choose. There are hundreds of options here. Print ads, social media, email, direct mail, text message campaigns, TV, digital signage or transit advertising like plastering your face or brand on the side of a bus. And these are really just a handful of media options available. Each media has its own rules and rhetoric. You need to decide which media channel is best to use to reach your target market and is the most effective in delivering your message.

You probably know that I’m also really big on developing your own media channels, like blogs, podcasts, videos, articles, graphics and more. No one can take your own media from you. Facebook, LinkedIn, YouTube, and other major platforms can take you down in a flash.

Your audience might be primarily on Instagram, but that’s not the appropriate place for a press release.  Instead you might do a story or IGTV telling people about your announcement. There’s always an option if you think it through.

I’m Robin Samora with the Fast Marketing Minute. If you’re looking to build your business, download my report, 10 Strategies to Get New Clients. It’s at RobinSamora.com/jumpstart. It’s about the 3M’s of marketing and so much more. Talk tomorrow!