LinkedIn gives you a whole new way to show off your talents.
They’ve recently created a “Featured” section that lives right on your profile page. It’s a designated area where you can highlight work that you’d like to feature. Articles you’ve written, images you’d like to promote, presentations that are on the horizon, your latest videos, and more.
If you’ve recently been featured in the press, highlight the mention. Are you a career coach? Link to your website that offers practical advice for employees in transition. In business? Use this space to feature your top products and services, or your best reviews. You can even spotlight YouTube videos and podcasts.
The possibilities are endless. All you need to do is click the “Featured” star next to the item you want to add to your section.
Of course, if you change your mind, you can delete content at any time by unclicking the same star. And you can edit how content is displayed on the page.
4 Ways to Use the New LinkedIn Featured Section
- Highlight posts you’ve created or re-shared. Look for posts that have the highest number of likes or comments. By featuring them, you’re giving these high-engagement posts new life. And if they’re popular, they’ll probably continue to get views weeks later.
- Showcase articles you’ve published. There are a few rules here; the first is that you must have already written a post or article on LinkedIn to feature it. Find ones that have performed well and that represent your brand. Why not promote your best work?
- Feature a link to external websites. Link to a blog, portfolio, photo gallery, or an upcoming event. Sharing a link can also help increase brand awareness if you want to showcase specific products or services. What else can you can link to? An explainer video, an interview on YouTube, a product demo, or an episode of a podcast.
- Show, don’t tell. If you’ve never displayed media links on the top of your profile, now is a great time to change that. What better way to show people what you do, why you’re an expert, and what your company is all about.
The new LinkedIn Featured section isn’t available everywhere yet, so if you don’t see it, it’s on its way. Just be sure to add it to your marketing tool checklist and think about how you’ll use it to promote your brand.
What do you want to highlight on your LinkedIn Profile and why?
Where do you want to drive traffic and what will be your call-to-action?
How will you use it to showcase your business?
Don’t miss out on getting your work the attention it deserves and giving more life to the content that has already done well in the past. It really shouldn’t be “if” you use this new feature, but rather “when” you’ll use it.