If you’re investing time, money and resources to create videos, why not make money on YouTube, too? Neil Patel, one of my favorite social media and SEO gurus, shares some straightforward advice on monetizing your own media channels here on YouTube and for blogs too.   

6 Ways to Make Money with YouTube

  1. Think about ad revenue. If you have stand-out content and high-traffic, look at joining the YouTube Partner Program. If you’re accepted, you’ll have to adhere to YouTube’s content guidelines, and confirm the money split, 45% to Google and a 55% split to you. Funds are deposited via Google Ad Sense. 
  2. Take advantage of YouTube Premium. When you’re accepted in the YouTube Partner Program, you’ll also have the opportunity to benefit from YouTube Premium. Every time a viewer watches your content, you get paid automatically. Hootsuite collected some 2021 stats on YouTube that you’ll definitely want to read.
  3. Add channel memberships. How about monetizing your YouTube channel via a membership program? This is where members pay a fee and get special VIP access, content, chats, and so on. Grow your YouTube audience with a no-cost advertising budget with marketing tips like these. 
  4. Create sponsored content. Reach out to other brands and ask if you can create a video for them. If your amazing content aligns with a big brand and has a ton of views, get paid to create their content. How do you find companies that may be interested? Read about YouTube BrandConnect here.
  5. Sell products. One size does not fit all and every monetizing method isn’t right for every brand. But, if you have an audience of 10,000 subscribers or more, there are additional revenue generating streams available with YouTube’s merchandise feature. Look at how selling merchandise can add to your bottom line in this article from VidIQ.
  6. Become a Brand Ambassador or Affiliate. Affiliate marketing has been a popular way for bloggers to make money, so why not YouTuber’s, too? Just be sure to match products or services with your content so that they align. When a product gets sold, you get paid. How much? It really depends on your numbers, popularity, and content.  What should you sell? Check out this guide to affiliate marketing on YouTube.

Bottomline? Neil Patel says you need at least 1,000 subscribers and 4,000 hours watched in the last 12 months to start making money. My advice is to keep creating stellar content, make sure it’s valuable to your niche audience, and post consistently (and frequently).  

Google loves Google and Google owns YouTube, so keep the love alive. Upload blogs and video, and add content to Google My Business too. I’m a fan of no-cost and low-cost marketing, and with 20 years’ experience under my belt, I know it works. 

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