If you haven’t jumped on the video marketing brand wagon, it’s not too late. One of the biggest takeaways from the pandemic is that having a digital presence is more important than ever. Whether you’re a beginner or more advanced, make it simple. Use content you already have.
How to Repurpose Your Video Content
- Take your existing video and adapt it for social. Add graphics, music and voilà, you’ve got a fun post. Not sure what to do? Look at these templates from Vimeo for inspiration. There are multiple formats to play with for Instagram, Facebook, LinkedIn, Twitter, and YouTube.
- Create a video pin on Pinterest. If you’re using Pinterest as part of your marketing mix, why not get the biggest bang for your buck? Repurpose a webinar, explainer video or blog post and make it a video. Don’t forget hashtags and consider different pin strategies.
- Make customer testimonials into videos. Video is the most watched medium, so take advantage of a trending marketing and PR opportunity. Use the footage from customers giving you a great review and let the video sing your praises. Trim the video to let others know what they’re seeing, add graphics, and get permission, of course.
- Repurpose webinars as evergreen content. Have a webinar topic that’s timely? Record or re-record your webinar and add a compelling call-to-action at the end. Want to get prospects on the phone? Include your calendar link throughout the presentation. Right now, I’m experimenting with Webinarloop, a deal on Appsumo.
- Turn podcasts into videos. Every episode of my podcast, the Fast Marketing Minute is turned into a video and posted on YouTube. Here’s an example. The podcast videos are then uploaded to my Google My Business page to increase visibility, expert authority, and build organic ranking. Google loves content, so post often.
- Create animated GIFs. Have a funny part of your video? Make it a GIF! Edit as needed and upload to Giphy and Tenor. Use the animated GIF to promote your brand on social media, texts, via email, and don’t forget to tag. Laughing is good for the soul and sharing is good for your business.
- Post a Facebook cover video. Have an event coming up? Take footage from last year’s event or create a new promotional video and use it to market your event, class, program, etc. Video is underutilized on most Facebook cover pages, so if Facebook is one of your preferred social media platforms and you have a solid following, go for it.
Don’t have video?
Ask around for a videographer with a proven track record. You can also join the millions of DIYers who shoot video on their iPhones or mobile device. Practice makes perfect (but honestly, perfection is a myth). There are also a ton of options to edit videos yourself with cool apps and programs that won’t break the bank.
I’m a fan of no-cost and low-cost marketing and PR, so you know I’m all about getting the biggest bang for your buck. Repurpose on purpose.
Get the attention you deserve.