I love free marketing, visibility, and SEO juice – and I’m always on the lookout for opportunities to help promote small businesses. As it turns out, so is Staples.
This week, I had a conversation with my local Staples manager, Xavier, who went out of his way to help me with an equipment purchase. As we chatted about the challenges of small business, he told me what I’ll call a ‘best-kept secret’.
Staples has a business directory where you can link your business to their mega-website.
What’s so great about linking your website to Staples’ business directory? SEO Juice, for one thing. A free backlink to a powerful website with authority ranking. Link your website and social media platforms to Staples global directory to gain organic ranking, the chance to be featured, and other benefits too.
It doesn’t matter if you’re a solopreneur, a business of 10 or 200. Jump on the brand wagon and take advantage of a behind the scenes boost to your SEO, marketing efforts and visibility.
In good times and challenging times, it’s good to know that you don’t need to break the bank to promote your business. Maybe just a marketing and PR expert who’s looking out for deals, and you too.
And thanks Ann Handley for sharing this marketing freebie
Ann Handley has an amazing marketing letter you’ll want to subscribe to. It’s called Total Anarchy. As always, she includes marketing insight and content that’s straight to the point. That says, “hmm, I never thought about that” or “yup, I get it.” In this week’s edition, she shares a tip about power point templates available on Canva. News to both of us, but not for too long. Power point presentations can be turned into videos, zoom backgrounds, and tutorials. Bonus points to Canva for having such a vast selection. Check them out.