I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be part of my life and purpose, to help small business owners influence audiences – in a positive way. To change how they might think, position an idea differently, or at least plant a seed to learn more.

Decades later, small business marketing, PR, and getting free publicity became my career. Perhaps it’s because I grew up in a two-entrepreneur household where we’d discuss what happened during the day, challenges, and what the plan was to turn a situation around.  What you learn when you’re young makes a lasting impression.  In my case, I was encouraged (and practiced) creative problem solving.

We were resourceful with what we did in our family businesses, and although the phrase, “get the biggest bang for your buck” wasn’t a tagline then, it was the way we promoted and built businesses, always mindful about our approach and spending. Perhaps that’s why I took up PR at Boston University’s College of Communication and studied it IRL with big brands and smaller brands, too.

That’s what brings me to this week’s national press release about small business grants, and what I’m up to in 2022. A press release tells the world what you’re doing and why it’s important. It’s news you can use. Rather, news that’s relevant to a particular audience.

I decided long ago that as a small business owner, you shouldn’t break the bank on marketing your business or promoting your brand.

Because of this, I’m committed to helping you discover and learn about grants to take your business to a new level with marketing training and services that are paid for or reimbursed by federal, state, private funding, or agency programs.

Here’s the small business grant I’m working with. It’s the Massachusetts Express Grant program and my marketing training is all about small business strategies to increase sales, create buzz for your business, and increase small business exposure. The grant is quicker than applying for Massachusetts SBA loans – plus there’s full reimbursement if you have W2 employees, and qualify.

I think it’s the best secret in town. Want more info? Here’s my calendar.