I had a blog ready to go this morning about experiential marketing but didn’t send it. A reporter’s request changed my direction.
What you’ll find below is a real-life example of how to get publicity for your small business. If you’re looking to position yourself as an expert to gain attention, build visibility, and bring in the business you deserve — I urge you to take advantage of public relations as a promotional tool.
Actual PR request and my response:
My name is Robin Samora and I’m a marketing and PR expert in the Boston area. Online reputation is key to building, maintaining and growing a brand – and business.
What are some areas that can be concerning?
- Negative social media comments that are not addressed directly and in a timely manner
- Statements by executives that are offensive, misleading, and contradict the mission or principles of a company – in particular with a public company
- Bad behavior by executives, staff, vendors and hiding information from the public. Transparency is required, even if mistakes are made. Companies have to own it, respond, and set a plan in motion so that it won’t occur again – to build trust
What can impact a company’s online reputation?
- Negative reviews from clients, prospects and staff. Also, social media audiences that find messaging or social practices offending.
- Insensitive comments from the executive team; including lies, misleading the public, errors and omissions that affect the public, consumers, and global community.
- Negative press that is not responded to or addressed. With social media, news and comments spread like wildfire. A company must have a PR crisis plan ready and the ability to implement it with a social or business crisis occurs.
How can companies improve their online reputation?
- Be transparent in their communication
- Connect and engage with their audiences, in a real and authentic way
- Listen to what’s going on – social listening is important to hear the buzz about a brand – and to respond to any inkling of negativity.
- Respond to reviews both negative and positive
- Be more human. No person or company is perfect, If there’s a problem, address. The company will be respected for it.
I hope these tips help. If you have any questions, please reach out. I’m at Robin@RobinSamora.com; (617) 921-3448.
Thanks for your consideration,