I get a ton of emails every day and they build to nearly a thousand a week.  There are newsletters, blogs, podcasts, free books and more. It’s no secret that I love to read and learn new things, especially about marketing and public relations. But, I don’t open every email – unless the subject line interests me – or persuades me to take the chance.

Yesterday, I opened an email and it was about the Art of Persuasion. It got me thinking about how important persuasion is in marketing, business, and of course, in life.

Do You Know How to Persuade to Succeed in Marketing?

In 9 Habits of Persuasive Business Leaders, Jacqueline Whitmore tells us that the ‘Art of Persuasion’ really starts with life skills.  Curiosity, honesty and confidence lay the corner stones for leadership and persuasiveness. But, it takes more than just being curious or honest to be an effective persuader.

Naturally, communication is critical for any leader, so it’s no surprise that persuasive business communication is highly valued in the workplace.  Demand Media published this article about effective persuasion which talks about building and trusting business relationships through constant nurturing and a willingness to get feedback. Are you a leader who listens to other’s concerns or are you thinking of your next move (or what to have for lunch)? Be honest….

Lastly, if you’ve already applied persuasion tactics, but haven’t been so successful, check out this article from the Harvard Business Review. With a bold title, Change the Way You Persuade, you may think differently about how to persuade someone. The takeaway?  Determine a business leader’s decision making style and approach them in a way they understand. It’s a must read.

Are you a Charismatic, Thinker, Skeptic, Follower or Controller?

Let me know @RobinSamora. I’m a Charismatic. Always excited about new ideas and concepts!