6 Simple Ways Improve Your LinkedIn Marketing

Looking to generate more leads on LinkedIn? Join the Club. Well, listen in. I’ve got some ideas for you.

Don’t overcomplicate getting leads or increasing visibility on LinkedIn. Here are some marketing tips to help you.

Optimize Your LinkedIn Profile: Sounds like a no brainer. Just make sure your profile accurately represents you and your brand. Use keywords that describe your skills and services, and showcase your best work in the portfolio section.
Join Relevant LinkedIn Groups: Find groups related to your industry and join them. Engage in discussions, share relevant content, and connect with other members to expand your network.
Leverage LinkedIn Publishing: One of my favorites. Share thought-leadership articles on LinkedIn to establish yourself as an expert in your field. This can drive traffic to your profile. That’s the point, right?
Connect with Your Target Audience: Use LinkedIn’s advanced search features to find and connect with potential customers who fit your target demographic. Be sure to personalize your connection requests to increase your chances of being accepted.

Think about LinkedIn Ads: LinkedIn Ads are a great way to reach your target market. Target your ads based on job title, industry, company size, and more. Test slowly and track your results.
Host Virtual Events: Host webinars, online workshops, or Q&A sessions to connect with potential customers. And, don’t forget to promote your event on LinkedIn to reach a wider audience.

Of course, you want to engage regularly and post content as an expert. But make room for these ideas in your marketing plan, too.

Like this article? You may enjoy these too:

How to Audit Your Small Business Brand

The 3 B’s to Marketing Generation Z

Thank Your Clients with These Ideas

Small Business Marketing and PR Expert Robin Samora

Robin Samora is a marketing consultant in Boston with over 20 years of experience creating winning marketing plans for clients. If your business needs a marketing plan or public relations training, reach out online.

0 Comments

EXCITING NEWS!

I’m excited to offer Digital PR 901/902 training for small businesses and nonprofits through the Massachusetts Express Grants program.

Get The Details

Robin Samora

MARKETING & PR EXPERT

As a small business owner for the last 20 years, I’ve gained experience, wisdom, insight, and knowledge to help you market yourself and your brand at a fraction of the cost. My focus is to use the same PR and promotional strategies used by bigger brands, and personalize them to fit your needs and goals.

I’d love to help you.

SCHEDULE A FREE CALL

Client Reviews

Robin raises the bar for all of her clients so they can get what they want and desire. She has the experience, skill and the super passion to get us from where we are today to where we aim to be tomorrow. I am sincerely and deeply grateful to her and recommend anyone out there who launched a product or wrote a book to get in touch with Robin not tomorrow, but today.