Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an attractive marketing tool for businesses, influencers, and creators to connect with their audience. Depending on your ideal target market and its demographics, it may also be the perfect social channel for your marketing plan.

If you’re ready to maximize your Instagram account and share multiple links and content, think about creating a bio link. Here’s how to create one, what tools and links you should use, a few categories and best examples.

What’s a Bio Link?

A bio link is a clickable URL that’s placed in your Instagram bio that directs followers to additional content. Those links could be to your website, blog, YouTube channel, landing pages, or other social media profiles. By using a bio link, you can provide your audience with easy access to all of your content in one convenient location.

How to Create a Bio Link on Instagram

To create a bio link on Instagram, you can use a variety of tools, including Linktree, Beacons, Campsite, and Shorby. Each of these tools allows you to create a landing page with multiple links to add to your Instagram bio. Some have more creative options than others – even website designs.

Best Categories for a Bio Link

What categories should you include in your Bio Link? Here are some to consider:

1. Website. Your website link directs your audience to your online brand. It’s where viewers can learn about your mission, what you stand for, products or services. It’s often the first place prospects go to get an overall feeling of who you are and what you do.
2. Blog.  If you have a blog, highlight it, especially if you’ve taken the time to grow and nurture your audience. Include a link that allows visitors to click on blog posts and read your content – establishing like, know, trust and believability. Your blog connects you to viewers with the same interests.
3. YouTube Channel. Have a YouTube channel with a library of short form, how-to, testimonial, and product videos? Link them to your Bio Link. This is a great way for people to watch your videos and subscribe to your channel.
4. Other Social Media Profiles. Have other social media profiles like Facebook, Twitter, LinkedIn or Pinterest? Add those links the same way. Choose your best performing platforms with the most traffic and engagement and feature them. Be creative. You can link to all sorts of pages – and other sites too, like Medium, if you’re a content creator.
5. Products or Services. If you’re not selling and making money, you’ve got a hobby. And maybe an expensive one. Create a link to landing pages that explain what you do, products you manufacture, or programs you offer. This lets your customers make inquiries, request more information, or potentially make a purchase. Marketing doesn’t have to be drab.
6. Events. Whether you’re hosting a virtual conference, product launch, or in person meeting, include a link to upcoming events in your bio link. Create a call to action that tells your audience what to do. Register. Bring a friend. Learn more about volunteering. Add hashtags to identify the event for social sharing.
7. Contact Information. What’s the point of going to all the trouble of promoting your brand if someone can’t get in touch with you? It’s a missed opportunity – and it happens more than you think.  Add your contact information, calendar link and offer multiple ways to reach you via contact form, email address, phone number, or even chat.

Best Examples of Bio Links

Let’s get down to it. Here are some examples of bio links with different categories:

1. Hootsuite’s bio link includes a link to their website, as well as links to their blog, events, and support page. They also include a link to their OwlyWriter AI feature, templates, and Social Media Trends Report. You can try Owly for free here.
2. Jenna Kutcher’s bio link is one of the prettiest pages I’ve seen, and has a link to her website, podcast, courses, free guide, book – and courses. It’s well designed, user friendly, and easy to read.
3. Tarte Cosmetics’ bio link was created with Linktree. It’s straightforward with links to bestsellers, new products, how to keep up with TikTok, a sign-up program for texts, and supporting local classrooms.
4. Kayla Itsines’ bio link directs you to her monthly exercise programs where you can purchase her personal training plan. It’s eye-catching and a money maker from the get-go.

Bottom line: Use a bio link tool to feature more than just the images and videos you’ve posted. Maximize your social media marketing efforts by creating links to your website, landing pages, blog, podcast, products and services, special offers, a media kit, and other social media channels. Pick and choose what you’d like to showcase. It’s a smart way to generate revenue – not just visibility.

As you grow your audience on Instagram, think about a bio link as a marketing tool with one stop shopping and a place where viewers can really get to know you. Make it easy for your followers, customers, clients, partners, and influencers – to learn more and get in touch. Market with intention to drive more traffic and sales.

Start with taking a step back and doing a digital audit of your content. Then repurpose the best of it keeping in mind your marketing plan and short-term and long-term goals.

If you love recycling content more than the average bear, look for ways to repurpose your social media content, too. Here’s a blog, 21 Ways to Repurpose Content for Social Media that will give you some good ideas.