1. Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases.
2. Use clear language: Write your prompts using simple, concise language that’s easy to understand. Avoid using technical jargon or complex vocabulary and spell out any acronyms. The AI tool is just getting to know you.
3. Define the context: Provide background information or a context for the prompt, so that ChatGPT can better understand what you’re looking for. For example, include the audience for the email (or copy), your industry, and even the tone you’re looking for.
4. Be concise: Keep your prompts short and to the point. While it’s important to include detail to tell ChatGPT specifically what you want, avoid filler language or providing too many requests in the same prompt. You can always ask to revise what it has written with additional prompts.
5. Provide enough information: Give enough information in your prompt so that ChatGPT can respond with a complete and informative answer. If you use a broad prompt, you will get a broad response. Sometimes this can be useful if you’re trying to come up with ideas, but it won’t be helpful when you want to write a specific piece of content.
6. Avoid overly complex questions: Avoid making too many requests in a single prompt or asking complicated questions. This can make it difficult for ChatGPT to respond accurately. You may get an answer that’s way off base.
7. Provide examples: If possible, include examples of what you’re looking for in your prompt. This can help ChatGPT understand the type of response you’re looking for. This might include putting your own content in ChatGPT. For example, you could ask it to create a summary of your product from a product brochure or to rewrite a blog post.
8. Use proper formatting: Proper formatting is important, such as bullet points or numbered lists.  This helps ChatGPT understand the structure of your request. Tell ChatGPT how long you want the response to be (e.g., create a list of 10, write a 1,000 -word blog).
9. Use helpful expressions: Some expressions like “write a step-by-step” or “in the style of” or “as a marketer in a business-to-business context” can be helpful in generating more specific and useful outputs; ie, Act like a president of a training company, etc.
10. Test and refine: Test your prompts and refine them as needed to ensure that you’re getting the best results from ChatGPT. Try different variations of your prompt and see which ones work best.

Remember, just because the response you get isn’t exactly what you were looking for doesn’t mean you are done with ChatGPT! It remembers what you have asked it in each session. You can request that it rewrites a specific section in a specific way, uses a different tone or writing style in another response, or request that it expands by being more specific or giving more detail.

Practice makes perfect!