If you’re looking to boost your brand’s visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here’s what you need to know…

7 Reasons Why a Wikipedia Page Will Boost Your Marketing

1. Why Wikipedia is a Game Changer

Everyone knows and trusts Wikipedia. It’s like that reliable friend who always has the answers. If you’re not familiar with how Wiki works, there are vigilant volunteer editors that make sure the information is correct. So, in a sense, having a Wikipedia page is like owning a credibility badge. Your customers are more likely to trust you because they trust Wikipedia. Simple, right?

2. Say Hello to Better Google Rankings

Google loves a lot of things – especially Wikipedia. Why’s that? In most searches, Wikipedia ranks right at the top. With your brand on Wiki, you gain visibility on the platform and enjoy top-tier exposure on Google searches. It’s like being invited to the VIP section of the digital world! 

3. Drive Traffic Straight to Your Doorstep

Ok, right-brain thinkers (and left-brain thinkers, too). Your brand’s Wikipedia page is sitting at the top of a search. What’s a curious visitor to do? They can’t resist checking you out. And the cherry on top? The external links that point straight to your website. Ka-ching! It’s like laying down a digital breadcrumb trail for your audience to follow.

4. Subtle Promotion is the Key

Now, while Wikipedia isn’t your traditional marketing platform, simply existing there is a huge brand promotion. It’s all about playing it smart and subtle. You can share your brand’s values and services without the hard sell (nobody likes that) – and you’ll be seen as a high-authority service provider. It’s about showcasing, not shouting.

5. Keep Your Audience in the Loop

Think of your Wikipedia page as a dynamic billboard. You can update it with new product launches, awards, and other exciting brand developments. Yes, there are Wikipedia rules that you have to play by, but once you get the hang of it, it’s a fantastic marketing tool to keep your prospects and customers informed and engaged.

6. Guard Your Brand Reputation Like a Pro

Having a top-notch Wikipedia page not only adds to your brand’s online reputation but also acts as a shield against negative content. With your Wiki page taking prime digital real estate, it becomes tough for unfavorable content to tarnish your brand’s image. No matter how you look at it, that’s smart branding.

7. The Wiki Creation Conundrum

Sugar coating is for doughnuts, not you. I’ll be honest, creating a Wikipedia page can be a bit complex. But that doesn’t mean you shouldn’t consider it. When you understand and follow Wikipedia’s intricate guidelines, the end result may be well worth the effort. And hey, if you’re feeling lost, there are Wiki experts on the web – and that’s their specialty (sort of like how marketing plans are mine). Bottom line: Does your business need a Wikipedia page? If you’re looking for authenticity, visibility, and a competitive edge, the answer could be yes. Marketing requires a roadmap and this is no different. Where do you start? Here’s a link that will get you thinking. This just might be the perfect project for your marketing intern. Here’s where you find one.