A successful marketing plan brings in revenue—after all, that’s the whole point, right? It’s not just about building brand awareness; it’s about driving results that boost your bottom line.

Strategic marketing is a must for any business looking to grow and a focus for companies worldwide. You need to attract and keep the attention of your target market, and offer a mix of promotional tactics that spark interest, generate leads, and turn leads into customers.

But which strategies will actually deliver results and boost your ROI? That really depends on your company, industry, and target audience. Let’s dive into ten proven marketing strategies that can help increase your sales and revenue—and figure out which ones are the best fit for you.

How Marketing and Sales Are Related?

For a marketing plan to be effective, sales and marketing should be aligned in strategy and goals. This means having a well-crafted message that’s supported by an informed sales team to capture new business faster. The team can be one person or many; but the key is that everyone is on the same page, working toward a shared vision for success.

Marketing supports sales to: 

• Educate buyers
• Nurture and qualify leads
• Provide competitive intel
• Offer content at each stage of the sales funnel
• Engage customers and prospective buyers
• Influence the market or industry

So, what are some marketing strategies that will boost sales? Keep reading for my personal top ten recommendations to improve sales and revenue.

Marketing Strategies to Boost Sales

Here are my top ten marketing strategies to help you improve your sales and revenue.

1. Invest in Branding
2. Use Top-of Funnel Marketing
3. Upsell and Cross-sell Campaigns
4. Turn Employees into Brand Advocates
5. Multi-Channel Marketing Campaigns
6. Utilize Reviews and Testimonials
7. Use Remarketing and Retargeting
8. Create Loyalty Campaigns
9. Host Workshops & Webinars
10. Leverage Digital PR

Let’s dive into each strategy!

1. Invest in Branding

The best-kept secret is building a strong brand for your service or products. Standardize the look and feel of your brand, images, language, and how it shows up online. Make it easy for your target market to find and identify you. Building brand connections across different platforms helps turn leads into sales.

2. Top-of Funnel marketing

Make it a priority to create and optimize high-value content. Typically, it’s educational in nature and should solve your target audience’s problems (or at least pique their interest). This puts your brand in a position of authority in your industry and helps to move leads through the sales funnel. It also makes this one of the most effective marketing strategies for increasing sales.

3. Upsell and cross-sell campaigns

Once you build relationships with current clients, increase their order size or suggest additional services by using ‘sell more to the same customer’ strategies. Offer complementary products that continue to solve their problems or better models of what they’ve already bought. This helps boost key business goals like average order value and customer lifetime value.

4. Turn Employees into Brand Advocates

Employees are your brand’s strongest ambassadors. Create a supportive environment that promotes advocacy by providing the right tools and ways to share information. Recognize and reward those who go above and beyond to build customer connections and feel invested in the company’s success. Passionate brand ambassadors make a difference!

5. Multi-Channel Marketing Campaigns

Create synergy across social media, email, content, and paid media. A consistent, well-planned approach complements your message and targets customers at every touchpoint, standing out as a marketing strategy that increases sales. By aligning these channels, you create a seamless experience that strengthens brand loyalty and maximizes engagement.

6. Utilize Reviews and Testimonials

Use the power of social influence to your advantage! Word-of-mouth recommendations are a key tactic that resonates with customers who love sharing products and services with their friends and network—both online and offline. This boosts your credibility and trust, essential elements in your marketing plan to drive visibility and sales.

7. Remarketing and Retargeting

Create a strong remarketing strategy by retargeting customers who visited your site and showed interest in your products or services. Targeted ads remind them of what they liked, keeping your brand top of mind and encouraging them to return and complete their purchase. It’s an effective way to boost sales by nudging potential buyers back into action. 

8. Loyalty Campaigns

Focusing on retaining your customers can be a terrific cost-effective tactic that brings in sales. It may seem simple, but many businesses underestimate the power of a strong loyalty program. Prioritizing loyalty saves time and effort, and the costs of acquiring new customers often take longer. Plus, loyal customers offer higher lifetime value and are more likely to refer others, giving your business an extra boost.

9. Workshops & Webinars

Host educational workshops or webinars to build like, know, trust, and believability. These events let potential and current clients see you in action and test-drive your expertise. Plus, they generate leads, strengthen connections, and boost your brand’s reputation. It’s one of the most effective B2B strategies to increase sales and grow your network, especially if you’re online. 

10. Digital PR

Integrating public relations and online marketing can help boost a brand’s online image while improving online sales. With digital PR, organizations create newsworthy content to get featured in the media, and search for publications, bloggers, and any source of influence to gain backlinks, mentions, and exposure with that content. More media features mean increased visibility online and people reaching out to you organically. When used correctly, digital PR can be a powerful sales tool many brands have yet to tap into. 

Which Marketing Channels and Platform Drive the Most Sales?

In B2C settings, social media and email are top marketing channels, followed by websites and blogs, and is focused on offering enjoyable content and quick wins. By comparison, B2B marketing focuses on building longer-term relationships with customers.

According to HubSpot’s “The State of Marketing” download, here is some relevant marketing information for 2024:

Top Social Channels

Top social media channels that businesses have invested in and their perceived ROI.

Credit: HubSpot

Best ROI Marketing Trends 

A look at the best marketing trends that have delivered the strongest return on investment.

Credit: HubSpot

Closing Out: Great Marketing Tactics Boost Sales

The role of marketing is to increase sales, but there are other ways marketing can support sales and revenue. Businesses should find the best marketing tactics to capture their audience’s attention and ultimately, have customers respond to a call-to-action – to fill out a form, book a call, or sign up for a webinar. The bottom line is to inspire action.

Every touchpoint should move the customer closer to taking that next step. I’m upfront about what comes next. Listen more than you talk, and always ask for the sale.

Robin Samora is a small business marketing and PR expert and award-winning blogger who offers marketing training for small businesses and nonprofits through the Express Grants program. 

To learn more, schedule a call with Robin.