ChatGPT has only been around for a little under two years, but it’s already revolutionized how small businesses think about marketing. What once took hours—brainstorming blog topics, writing email campaigns, creating website copy—can now take minutes.
While AI can’t replace human insight, creativity, or intuition, it’s a powerful assistant when you know how to use it well. It’s a valuable tool to enhance strategy, efficiency, and creativity while saving time. I’ve been using it for blog outlines, video scripts, email campaigns, and, yes, even to sharpen my own brand messaging.
If you’re curious about how to use ChatGPT for your own small business, here are 40 practical (and often surprisingly fun) ways to get started. I’ve seen these ideas work for my clients and students—and I use many of them in my own marketing every week.
Here’s are 40 ways to use ChatGPT for small business marketing:
- Draft Blog Posts
- Rewrite Blogs in Your Voice
- Generate Meta Descriptions
- Summarize Long Content
- Create Product Descriptions
- Build Out FAQ Pages
- Write Video Scripts
- Draft Case Studies
- Create Lead Magnets
- Turn Audio into Text
- Write Captions
- Generate Hashtags
- Repurpose Blogs into Social Posts
- Develop a Social Calendar
- Create Carousel Content
- Publish LinkedIn Articles
- Create Polls or Engagement Posts
- Craft Email Campaigns
- Draft Follow-Up Emails
- Create Cold Outreach Email Templates
- Write Subject Lines
- Build SMS or Chatbot Scripts
- Rewrite Website Pages
- Generate Calls to Action
- Map a Site Structure
- Create Keyword Lists
- Write Alt Text for Images
- Outline a Marketing Plan
- Create a SWOT Analysis
- Brainstorm Campaign Ideas
- Build Customer Personas
- Suggest Tools & Platforms
- Write a Tagline
- Clarify Your UVP
- Create a Brand Style Guide
- Update Your LinkedIn Profile
- Write Testimonials or Recommendations
- Respond to Reviews
- Create Speaking Bios
- Prep for Media Interviews
Ready? Let’s get started!
Writing & Content Creation
1. Draft Blog Posts
Use ChatGPT to outline, draft, and structure blog posts around specific keywords, audiences, or content goals. Include a topic, tone, ideal length, and any resources you’d like it to reference. It’s a great tool to get your first draft done in less than 10 minutes. Want to include statistics or quotes? Ask ChatGPT to source those too, and then cross-check the info before you publish.
2. Rewrite Blogs in Your Voice
If you already have a blog that needs a refresh, ChatGPT can help you rewrite it in a different tone—whether it’s more conversational, professional, or tailored for a specific industry. Always refine it (as a human) with your brand voice. It’s a great way to modernize old posts and breathe new life into content that still has value.
3. Generate Meta Descriptions
ChatGPT can generate multiple variations of SEO-friendly meta descriptions that are compelling and keyword-rich. This helps improve your click-through rates from search engines. You can also specify if you want something short and punchy, or more descriptive depending on the platform. Every platform is a bit different!
4. Summarize Long Content
Have a long-form article or transcript? Ask ChatGPT to summarize it into key points, short blog posts, or email blurbs. It’s especially useful for repurposing webinars, reports, and eBooks. You can even ask it to summarize content from different angles for different audiences. Summaries save time and help you communicate clearly across platforms.
5. Create Product Descriptions
Feed it features, benefits, and audience pain points, and ChatGPT can help craft compelling product and service descriptions that speak to your customer’s needs. This is perfect for ecommerce, service menus, or even packaging copy. You can request multiple tone options to match different platforms.
6. Build Out FAQ Pages
Compile your customer questions and let AI help you write clear, helpful answers. You can also ask it to generate likely FAQs for a new service or product. This helps improve user experience and gives your site a little SEO boost too. And who doesn’t love that? FAQ content can double as scripts for help videos or blogs.
7. Write Video Scripts
Use ChatGPT to structure educational, promotional, or testimonial scripts. Include your main message, tone, and call to action. You can also ask it to break the script into scenes. Whether it’s for YouTube, a webinar, or Instagram Reels, you’ll save hours. Hint: Ask for visual cues or hooks to keep viewers engaged from the start.
8. Draft Case Studies
Input the who-what-when-why-how of a client success story. ChatGPT will organize it into a compelling narrative that demonstrates your value. Add in data or quotes to personalize the story and help build trust with future clients. You can also request short or long versions for websites, proposals, or emails.
9. Create Lead Magnets
Are you looking to create a guide or checklist as part of your marketing plan? ChatGPT can draft one fast. Add branding and a CTA. Perfect for email signups. Another idea is to ask for topic ideas based on customer pain points or trends. Experiment like crazy with different formats like quizzes, templates, or mini eBooks. See where it leads you 🙂
10. Turn Audio into Text
Turn podcasts or interviews into blog posts. Ask for highlights or social clips. It makes repurposing easy, so there’s no excuse for not doing the work! With ChatGPT, you can also take transcripts and create quote graphics, teaser clips, or even new content ideas. Turn them into training material or internal communication with ease. Just be sure it’s in your brand voice.
Social Media Marketing
11. Write Captions
Give it a topic, platform, and tone, and it will generate short, engaging captions that align with your brand. Want a few options to choose from? Ask for three styles and test them with your audience. See what fits your brand. Another bonus? CHatGPT can also write captions for different platforms like Instagram, LinkedIn, or TikTok.
12. Generate Hashtags
Tell ChatGPT your post topic and target audience, and it can suggest a mix of broad and niche hashtags to increase visibility. It’s a quick way to improve your discoverability without hours of research. Not sure what’s trending, request the latest trending hashtags or location-based tags for better reach. A great way to grow your audience!
13. Repurpose Blogs into Social Posts
Break down blog content into LinkedIn posts, Facebook updates, or tweet threads. It’s an efficient way to extend the life of your content. You can ask for help with highlighting key takeaways and writing a call to action for each post. In fact, test drive a few options. Plus,
You can turn blog content into quizzes, polls, or short tip videos.
14. Develop a Social Media Calendar
Provide your business goals and preferred posting frequency. ChatGPT can suggest weekly topics, content themes, and even promotional angles. Ask for seasonal ideas or posts tied to awareness days. Why not build a full marketing and PR calendar with content prompts, captions, and post times. Work in sync with your current and future social media campaigns.
15. Create Carousel Content
Use it to generate 5 to 10-slide carousel outlines that educate or entertain your audience while subtly promoting your services. Each slide can build on the last, with prompts for visuals and headline suggestions. Need title ideas, CTA options, and engagement questions for the final slide? Ask and it will be given. Thank you, ChatGPT. You’re hired!
16. Write LinkedIn Articles
For thought leadership pieces, ChatGPT can help structure your argument, suggest supporting points, and wrap with a call to action. These longer-form posts build credibility and are great for reaching decision-makers. You can also ask for title suggestions and hooks. It’s a smart way to position yourself as a go-to expert in your field, while also building brand authority.
17. Create Polls or Engagement Posts
Ask ChatGPT to generate questions or conversation starters that increase engagement across your platforms. You can even tailor the tone for different networks—from casual on Instagram to more professional on LinkedIn. These posts keep your feed active and interactive. You can ask it to draft follow-up responses based on likely answers. Just remember to be social!
Email & Messaging
18. Write Email Campaigns
Provide your offer, audience, and goal, and let AI help write multi-email sequences with different angles to boost open and click rates. It’s especially useful for re-engagement or onboarding sequences. You can ask for subject lines, preview text, and calls to action. Since you’re already in test-drive mode, experiment with variations for different buyer personas or customer stages.
19. Write Follow-Up Emails
Missed connections after a networking event? AI can draft follow-up messages that are warm, personal, and clear. Add a little context and a next step for best results. You can also request different versions for prospects, collaborators, or media contacts. Unsure about what to write in your subject line? Let ChatGPT generate short subject lines and preheaders that get clicks.
20. Craft Cold Outreach Emails
Don’t be shy. Explain your offer, audience, and desired outcome. ChatGPT will generate polite, persuasive cold emails that are more likely to get a response. Don’t forget to add a personal hook or reference. Next steps unclear? You can request follow-up sequences for non-responders or gatekeepers. Change up the copy to see what gets the best results.
21. Create Subject Lines
Ask for subject line variations with different tones—curious, urgent, funny, or direct—and run A/B tests to see what works best. You can even include word count limits or character counts for mobile devices. Another marketing secret (shhhh) is to request subject lines tailored to different customer personas or campaign goals.
22. Build SMS or Chatbot Scripts
For quick text-based communications, ChatGPT can help script responses that feel natural and on-brand. It’s a great way to standardize your messaging without sounding robotic. Create different flows for sales, support, and follow-up conversations. Sometimes, you may even need to change the flow depending on the season or time of year.
Website & SEO
23. Rewrite Website Pages
Ask for help rewriting service pages, about pages, or homepage copy with more clarity, SEO copywriting goals, or to better match your personality. ChatGPT is a valuable marketing tool to help small businesses organize content for better readability. Want to switch things up? Ask for a rewrite in different styles—warm, witty, direct, or elegant—to match your brand voice, offer, or what’s happening with your business.
24. Generate Calls to Action
Get 10 to 20 CTA variations you can test on buttons, forms, or sales copy. ChatGPT can match the tone of your offer and brand. Want curiosity, urgency, or simplicity? Ask for each. It’s interesting to try CTA variations. They may work better on mobile or shorter-form pages. You can’t be sure, though, unless you measure results.
25. Map a Site Structure
Planning a new website? ChatGPT can help brainstorm a sitemap based on your services, audience needs, and content plan. You’ll save time and make sure nothing gets left out.
You can also ask it to group pages by funnel stage to guide user flow and conversion. Plus, research the best websites in your niche, to compare notes. Double check links of course.
26. Create Keyword Lists
Ask ChatGPT for a list of keywords and long-tail phrases based on your industry, competitors, and content themes. This gives you a great starting point for optimizing content and planning new pages. You can also request keyword clusters organized by topic, funnel stage, or search intent. Here’s some great info on how to do SEO the right way.
27. Write Alt Text for Images
Improve accessibility and SEO by asking AI to generate descriptive alt text for your website and blog images. Just be sure to include key visual details and keep it concise. It’s also useful for product listings and can help boost image search traffic. Any idea to boost organic search and get results is a good idea!
Strategy & Planning
28. Outline a Marketing Plan
Input your business goals, timeline, and target market. Small businesses can use ChatGPT to help build out a basic marketing roadmap. Break it into quarters or phases to keep things manageable. You can also ask for ideas based on a small team, seasonal goals, or limited budget. For more customized marketing help and building marketing plans, get the expert help you need through a small business grant.
29. Create a SWOT Analysis
Ask AI to help you think through your strengths, weaknesses, opportunities, and threats based on current trends. Use this for strategic planning or to prep for funding meetings. ChatGPT can also give examples for your industry to guide deeper reflection. Think about how your business or organization is different from your competitors. This gives you an added edge and AI advantage.
30. Brainstorm Campaign Ideas
Have a seasonal promotion or launch? ChatGPT can help you explore angles, headlines, and strategies. You can also ask for ideas based on a limited budget, no budget, or local PR ideas. Need help naming campaigns, generating taglines, and outlining content assets? Yes and more. Meet your new AI marketing assistant. Now to implement the work. You’ve got this!
31. Build Customer Personas
Provide demographic and psychographic info and ChatGPT can help create detailed customer personas for targeting. It can also help you figure out where those personas hang out online.
Ask it to include goals, buying triggers, and content preferences for deeper insights. The more specific you are – without overload, the more specific your responses will be.
32. Suggest Tools & Platforms
Compare tools for CRM, social scheduling, or email marketing. AI can highlight pros and cons based on your needs. Why not ask for integrations with tools you already use? There are lots of tools and templates available for marketers at every level. Have you seen this Marketing Plan Template or PR Planning Tool yet? Seek out experts who love to share their knowledge.
Branding & Positioning
33. Write a Tagline
Describe your business and values, and ask for catchy, compelling tagline ideas. Want something clever, emotional, or action-oriented? Just say so. I often ask for help with creating tagline options. From there, it’s easier to refine and blend my favorites. If you don’t like what you get, keep asking in a different way – or better yet, take a break and come back later.
34. Clarify Your UVP
Work with ChatGPT to refine your Unique Value Proposition into something clear, concise, and audience-focused. You’ll be amazed how helpful it is to see five or six versions back-to-back.
Before you decide, ask your inner circle for their thoughts. Once you decide on the final, you can use your UVP on your website, sales deck, or social bios. Advice is great, but go with your gut, too.
35. Create a Brand Style Guide
Outline your voice, tone, brand story, and values. Ask ChatGPT to help you organize it into a useful internal document. Use this for training or onboarding new team members. You can also use it to ensure consistency across emails, social posts, and presentations. Your brand is what people feel about you – it’s what they see, feel and hear.
36. Update Your LinkedIn Profile
Feed it your experience and goals. ChatGPT can craft a new summary section that speaks to your expertise. Be sure to personalize the opening line to make it stand out. You can also ask for variations that highlight different industries, accomplishments, or networking goals. Don’t forget about updating your header, and using relevant keywords at the end of your About section. That helps with search.
Personalization & Reputation
37. Write Testimonials or Recommendations
Give ChatGPT the key facts and emotional tone. It can help you write recommendations that sound genuine. Perfect for LinkedIn, your website, or client proposals. You can also ask it to match the tone of your brand or make it more personal for longtime clients. One suggestion is to limit the number of words. We’re not writing (or reading) War and Peace.
38. Respond to Reviews
Positive or negative, ask ChatGPT for professional responses that reflect empathy and brand values. Tailor responses to show you’re listening and care about customer feedback. You can even build a response library for your team to use across platforms. The most important thing is to respond to each and every review. Any negative reviews? Turn them around with some love.
39. Create Speaking Bios
Whether for a podcast or panel, ChatGPT can write different-length bios with polish and presence. You can also ask for bios tailored for different audiences or industries. Request casual or formal versions depending on the setting. It’s also a good idea to research others in your industry. What do you like (or hate) about their bios? Check out the competition for sure!
40. Prep for Media Interviews
Anticipate likely questions and have ChatGPT help you craft clear, memorable talking points. Use it to practice your elevator pitch or create concise answers for tricky questions. You can even simulate a mock interview to get more comfortable with your responses. You know you can talk to ChatGPT right? Try creating a mock Q&A or full interview script for practice runs.
Learn to Use ChatGPT with Confidence
If you’re a small business owner or heading up the marketing department in a nonprofit in Massachusetts, you may be eligible for full reimbursement through the Express Grant Program to take my “ChatGPT for Marketing” training course.
You’ll learn how to:
- Write better prompts
- Adapt content to your brand voice
- Use AI to support your marketing plan
- Save time while still sounding like you
AI can write a lot of things—but only you can bring your business to life. Get in touch to learn more (link)
Robin Samora is a marketing consultant in Boston with over 20 years of experience working with small businesses in Massachusetts. Ask her about the “ChatGPT for Marketing” course where businesses with 50 employees or less can learn how to use ChatGPT. See if you qualify for 100% reimbursement under the Express Grant from the Commonwealth of Massachusetts.
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