by Marketing and PR Expert Robin Samora | Aug 28, 2023 | Blog, Build Visibility, Marketing Materials, SEO, Visibility Strategies, Website
If you’re looking to boost your brand’s visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here’s...
by Marketing and PR Expert Robin Samora | Aug 16, 2023 | Branding, Marketing Materials, Sales & Marketing, Visibility Strategies
Marketing isn’t just about selling a product; it’s about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get...
by Marketing and PR Expert Robin Samora | Aug 3, 2023 | Uncategorized
If you think about it, sports and marketing aren’t so different. They’re both driven by strategy, performance, and the desire to win. As our team bounced around some ideas about sports and marketing – and watched the World Cup – we came up with a mini playbook of...
by Marketing and PR Expert Robin Samora | Jul 23, 2023 | Public Relations, Social Media
Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Articles by Experts, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you...
