by Marketing and PR Expert Robin Samora | Sep 12, 2022 | Marketing Materials, Public Relations
Smart marketers understand that marketing and PR should be like best friends or sisters. How can you better align your marketing plan with PR? Listen in. PR Complements a Marketing Plan If you’ve invested the time to create a marketing plan, then PR should be part of...
by Marketing and PR Expert Robin Samora | Jul 18, 2022 | Pitching the Media, Podcast
Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing. Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their...
by Marketing and PR Expert Robin Samora | Jul 6, 2022 | Blog
Every business owner I know is looking for ideas about marketing on a shoestring budget to win customers. If you want to do it right, it begins with creating an effective marketing plan – a strategic guide to grow your company. It also outlines where and how you’ll...
by Marketing and PR Expert Robin Samora | Jul 5, 2022 | Grow Your Business, Sales & Marketing
If you’re an avid Netflix watcher – and who isn’t? – some big changes might be coming soon. What could this mean for marketing? Let’s explore Netflix with ads. There’s talk that Netflix might add a subscription tier that includes ads. This could mean a major shift in...
by Marketing and PR Expert Robin Samora | Jun 21, 2022 | Event Marketing, Grow Your Business, Marketing Materials
Hosting an event is still an important part of a company’s small business PR strategy. But how do you simplify the event marketing process with so many variables. The Reader’s Digest Version of Marketing Your Event 1. List your event Eventbrite, Facebook, Meetup....
