Welcome to My Small Business Marketing and PR Blog
This is my 20th year in business
and I love writing about marketing.
Welcome to My
Small Business
Marketing and PR Blog
This is my 20th year in business
and I love writing about marketing.
Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs
Is LinkedIn the New Facebook?
Once upon a time, LinkedIn was for finding jobs and connecting with professionals in your field. It was a professional social networking platform, but is it still? Yes, with even more opportunity to showcase your personal brand and business. Most people post...
Here’s How to Appreciate Every Customer
You can do all the marketing you want, but having happy customers is most important. They’re brand advocates for your company. Plus, repeat business is the most efficient and cost-effective business to get. So how can you show customers that you care? Sometimes it’s...
5 Awesome Examples of What to Post on Google My Business
Your Google My Business listing is one of the best free publicity resources available, giving you the opportunity to strategically place information about your company on the most powerful search engine in the world. If you’re looking to get attention, build your...
Top 5 Free Design Tools to Create Social Media Posts
For most companies, social media is an absolute necessity as part of their marketing strategy. In fact, according to research from Statista, 91% of businesses will use social media by the end of the year. It’s not a news flash that your prospects and customers expect...
4 Reasons You Need a Blog for Your Small Business Website
It’s Tuesday. Blog day. You stare at it on your calendar. You block out two hours a week, and you always dread those two hours. Do you really need a blog on your website? Is anyone reading it? What’s the point? As someone who blogs almost weekly, I get it. You feel...
Social Branding & PR Guidelines for 2020
Whether you’re starting out, building a brand mid-career, or looking to up your game as an expert, entrepreneur – hey, even a bon vivant wanting to build an international following, you need to get noticed and build visibility. It doesn’t matter what your business...
How to Quickly Find Any Blogger’s Contact Information
There may be more books delivered to my house by Amazon, than my block combined. As you might have guessed, I love exploring online and offline, and learning as much as I can about marketing and PR. Recently, I came across a guide by Jason McDonald; Marketing:...
Don’t Wing It. | Why Your Ecommerce Store Needs a Marketing Plan
So you came up with a great idea. You’re going to sell t-shirts that you design online. You signed up for Shopify and built a website. You found a supplier and printer. You created a few designs. You even bought an LLC to make it official. You’re in business, right?...
7 Ways to Skyrocket Your Executive Presence and WOW a Room
Have you noticed certain people in the corporate world seem to have a special aura about them? This special aura is hard to describe and define. But, frankly, that’s beside the point, because you instantly “know” when you’re in the presence of such a person --...
Public Speaking for Executives: The Original Social Media
Guest Article By David Newman You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and whitepapers. All of that is great, but let’s not forget that social media is — first and foremost — social! It’s personal. And that person is YOU....
