Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs
21 Questions to Ask Before You Write a PR Plan in 2021
Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal. From time to time, I get requests like these and go about them in the same way. First, you...
9 Marketing Tips to Repurpose Press
One frequently asked question I get is, “how can I repurpose an article or blog that’s been published about me?” Much of that depends on your marketing goals and your willingness and commitment to see that these action items get done. I’ll assume that you want...
![What We Can Learn from Political Marketing Campaigns [Tips from Turner]](https://robinsamora.com/wp-content/uploads/2020/11/Image-RR-Flag-Microphone-Politics--400x250.jpg)
What We Can Learn from Political Marketing Campaigns [Tips from Turner]
Today, I’d like to share a message from Josh Turner, CEO at 60secondmarketer about what we can learn from political marketing campaigns. It’s a message not to sway you from one candidate or another – you’ve probably made that decision already. It’s a lesson...
6 Marketing Trends to Watch in 2021
In an uneasy world, it’s more important than ever for companies to be flexible and pivot to meet customer needs. At the same time, according to the new Global Marketing Trends report from Deloitte Insights, trust and brand loyalty remain key with a focus to...
7 Marketing Tips for Non-Profits During Challenging Times
Whether you work for a non-profit or support one, the landscape has changed. Fundraising may be more of a challenge, there are fewer face-to-face events, donors may seem less attentive, and discretionary giving may be low. If you’re a smaller non-profit without a...
10 Email Marketing Templates to Swipe
If you’re in business, you’re in sales. And sales (and marketing) keep the doors open. Right now, you may be working from home; prospecting, dialing for dollars, connecting on social media, video conferencing, and networking to find your ideal customer. You’re...
5 Ways to Get Your Customer to Say Yes
Without customers you have a hobby, not a business. Businesses run on customers, and a steady flow of them. What do you need to know to make your prospects say yes? 5 Ways to Get Your Customer to Say Yes Take time to know your customer. Beyond the obvious,...
How to Find Podcasts to Book You
When you can’t get in front of a live audience to build visibility and credibility, ramp up your search for podcasts. It may seem time consuming at first, so reset your mindset. Think of it like creating a customized roadmap to reach your marketing goals. ...
5 Reasons You Need Brand Ambassadors to Market Your Business
Under the Robin Samora brand, I have two business lines; marketing and consulting, and brand ambassadors. They complement each other nicely because marketing needs brand advocates, influencers and followers, and brand ambassadors and promotional campaigns need...
![What’s a 12-Week Marketing Year? [Sample Plan]](https://robinsamora.com/wp-content/uploads/2020/09/Image-Revised12-WEEK-Marketing-Year-1-400x250.png)
What’s a 12-Week Marketing Year? [Sample Plan]
A while back, I was asked to do a presentation on productivity and meeting goals to grow a business, overcome procrastination, and pull a team together. After reading The 12 Week Year, Get More Done in 12 Weeks Than Others Do in 12 Months, by Brian P. Moran and...
