Welcome to My Small Business Marketing and PR Blog

This is my 20th year in business
and I love writing about marketing.

Welcome to My
Small Business
Marketing and PR Blog

This is my 20th year in business
and I love writing about marketing.

Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs

5 Email Marketing Strategies to Convert Customers

Did you know that it takes about 10 marketing-driven touchpoints for a lead to convert? Not all of these will be email, but perhaps the majority. Email marketing is an easy way to personally reach and message your customers.  If you have a lead magnet (freebie, video,...

Why TikTok Could Be the Next Big Social Platform

Everyone is talking about TikTok. Could it be the next big social marketing platform? (It already is in Asia.)  TikTok lets users create 15-second videos and differs from typical stories on other social channels because it has some pretty cool in-app editing tools. If...

5 Tips to Promote Your Podcast On a Budget

Did you that there are more than 700,000 active podcasts on-air now? It seems like anyone worth listening to has a show. People are busier than ever, so listening to a podcast on the way to work, as you cook dinner or while your kids watch Frozen for the hundredth...

Why You Need Alt Text Descriptions for Every Photo

I’ve said it a million times: Interesting, relevant content is the most important part of your website. You should also keep in mind that engaging and visually appealing images are what keep people’s attention once they find you. A good image is worth a thousand...

Marketing Trends and Insight For 2020

Is your marketing ready for 2020? Technology advances at a speed we’re sometimes uncomfortable with, and as a small business owner, it’s hard to keep up on all the marketing trends.  With predictions and trends coming in from everywhere, here are a few you should pay...

Facebook Business Page Changes You Need to Know

Pesky Facebook developers are at it again. They’re always making changes, but as one of the biggest tech companies in the world, you’d expect that. By 2020, more people will have internet than not, and more people will have mobile phones than running water or...

Is LinkedIn the New Facebook?

Once upon a time, LinkedIn was for finding jobs and connecting with professionals in your field. It was a professional social networking platform, but is it still? Yes, with even more opportunity to showcase your personal brand and business.  Most people post...

Here’s How to Appreciate Every Customer

You can do all the marketing you want, but having happy customers is most important. They’re brand advocates for your company. Plus, repeat business is the most efficient and cost-effective business to get. So how can you show customers that you care? Sometimes it’s...

5 Awesome Examples of What to Post on Google My Business

Your Google My Business listing is one of the best free publicity resources available, giving you the opportunity to strategically place information about your company on the most powerful search engine in the world. If you’re looking to get attention, build your...

Top 5 Free Design Tools to Create Social Media Posts

For most companies, social media is an absolute necessity as part of their marketing strategy.  In fact, according to research from Statista, 91% of businesses will use social media by the end of the year. It’s not a news flash that your prospects and customers expect...