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Recognized as a Top 20 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.

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Recognized as a Top 20 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful

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Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs

5 Digital PR Strategies to Gain a Competitive Edge

If you think that waiting for the phone to ring will bring in business, think again. You’ve got to be proactive in all of your marketing and PR efforts. Standing out isn’t just a goal—it’s a necessity to scale, build visibility, and gain attention.  Whether...

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A DIY Checklist for Book Publicity

If you're an author, you know the importance of promoting your book online – after all, you want the world to know you wrote a book, you want people to buy your book – and, of course, the media to talk about your book. Whether you're a self-published author or part of...

9 Ways to Keep Your Customers Coming Back

How to Maximize Repeat Business Retaining loyal customers is a savvy strategy for small businesses to make the most of their limited marketing budgets. Repeat customers, on average, spend 67% more than new ones. So how do you encourage repeat purchases and keep...

10 Ways to Grow Your Business Successfully in 2024

Successful business owners and entrepreneurs are always on the lookout for new and creative ways to grow their businesses and stay ahead of the competition. With so many platforms and tools available, connecting with potential customers has never been easier. But...

10 Must-Use AI Content Creation Tools for Small Business Marketing

You know it, I know it. You need a robust online presence if you’re prospecting for clients and want to reach a wide (hey, even global) audience. I could go on and on (and on) about the benefits of online visibility, promoting your brand, boosting sales, gaining...

What is a Digital Marketing Roadmap?

Juggling all the different pieces of your digital marketing efforts can be a real headache without a plan. So creating a digital marketing roadmap makes sense; it’s a blueprint that helps you organize everything – from campaigns to content goals to measuring results....

What is an Operational Marketing Plan?

An operational marketing plan (OMP) is the action plan that translates your strategic marketing vision into reality. It's the roadmap that details the specific tactics, timelines, and resources needed to achieve your marketing objectives. It’s like a connection...

10 Branding Ideas for Small Businesses

Let's talk about branding – it's not just some fancy marketing term, it's the heart and soul of your business. In fact, it’s the essence of your business and how customers perceive it. Think of it like your first impression. You wouldn't walk into a client meeting in...

12 Small Business Event Marketing Ideas to Drive Sales

For small businesses, event marketing can yield big results. The key is, when looking into event marketing ideas, you need to identify the strategies that best suit your business. After all, each one is different.  Event marketing holds a unique power for now and...

How to Create a Winning Earned Media Plan

When you think of growing your brand's visibility, what’s the first thing you think of? Paid ads? Your own blog, website, or social media channels? While these are valuable channels, there's a powerful, often-overlooked strategy – Earned Media.  That’s publicity...

10 Small Business Grants for Minorities and Women of Color

February is Black History Month and as a small business marketing consultant – and someone who loves grants – I’d like to highlight grant opportunities for minorities – as well as the pioneering spirit of black business owners throughout history. From Madam C.J....

Why Content Amplification is Important for Driving Traffic

Great content can be lost in the void without amplification. And it’s a shame because so many companies strive to create quality content, but don’t take the next step. After you publish content, you need to promote it! Instead of hoping people will find your blogs and...

41 Cost-Effective Marketing Tips

For small businesses with a small budget, marketing can be a catch-22. You need marketing to grow your business, but you don’t have the capital to pay for marketing. Luckily, there are many cost-effective marketing strategies that work well for small businesses. These...

How to Develop a B2B Marketing Plan

B2B Marketing Plans Your Guide to Creating Marketing Plans for B2B Companies If you’re a B2B company, you need to sell your products or services to other companies. But if your company isn’t making any money – you’ve unfortunately got an expensive hobby. That’s where...

Start-Up Marketing Plans: 13 Strategies to Include in Your Plan

How to Develop a Cost-Effective Marketing Plan for Startup Success Growing a startup isn't easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to...

The Ultimate PR Planning Template

If you’re reading this, you probably have a fantastic product or service, a passionate team, and no doubt, a brand story waiting to be told. So how do you make sure your voice isn’t lost in the hubbub? One way is to create a strategic PR (Public Relations) plan. To...

How to Develop a Cost-Effective Marketing Plan for Startup Success

Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to get their products or services off the ground. And part of those...

14 Veterans Grants for 2024 [Small Business Grants and More]

I’ve spent the last two years going all-in on helping small business owners discover the power of grants for moving their business forward. Grants can be the catalyst for your business and help with a lot of advancements -- including innovation in products, expanded...

15 Local Public Relations Strategies and Why They Work

Have a small business and want to win some local PR? Getting the word out about your small business is crucial. But what’s the best way to do that with so much noise – especially on a local level? The answer lies in mastering the Art of Local PR. Navigating public...

10 PR Ideas for Small Business Success

With technology moving so fast and digital marketing the second most important concern of every small business (after sales), it’s easy to forget – or sideline – the value of public relations (PR). Small business PR isn’t just for the ‘big boys’. And you don’t have to...

Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?

If you're looking to boost your brand's visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here's what you need to...

10 Marketing Tips to Ace Your Branding

Marketing isn't just about selling a product; it's about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get focused to...

How to Leverage Social PR in Your Marketing Plan

Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media...

8 Reasons Why Marketing Plans Fail

As a small business owner, it's easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...

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2024 Small Business Marketing Tool Checklist

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