Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs
Marketing for Non-Profits with Google Ad Grants
Are you a non-profit looking for an extra marketing boost? Here you go – check out the Google Ad Grants Program and add that to your marketing plan! Nonprofits often grapple with how to create awareness about their mission, drive engagement, and raise funds -- all...
DON’T MISS A THING
Get the latest marketing tips in your inbox, when you sign up here.
Marketing Trends: What’s Deinfluencing?
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
Marketing Tip: How to Create a Bio Link on Instagram
Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an attractive marketing tool for businesses, influencers, and creators to connect with their...
10 Reasons to Use LinkedIn Collaborative Stories to Boost Your Marketing
Have you heard about the new LinkedIn feature called “Collaborative Stories”? It’s a cool way for multiple users to work together on a single story. It’s an AI-powered conversation starter that sparks your readers’ interest and prompts them to contribute to a story....
21 Ways to Repurpose Content for Social Media
In any marketing plan, social media is key. But creating content for social media can take a ton of time and max out your resources, not to mention brain power – even with AI. Thankfully, there are ways to maximize your content without burning the midnight oil. 21...
How to Get Free PR with HARO
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning -- and public...
How to Add Social Selling to Your Marketing Plan
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
10 Top Marketing Tools to Increase your YouTube Followers Fast
Video. If you’re not using it, are you losing it? Not necessarily. You can jump on the video brand wagon easily enough and add YouTube to your marketing plan. First some facts about YouTube, including that YouTube users watch over one billion hours of content...
How to Create an Influencer Marketing Program
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
Pros and Cons of TikTok
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
How to Improve your Marketing with ChatGPT
Full disclosure here. I asked ChatGPT to write a blog on how ChatGPT can help marketers. I’ve been playing with the AI tool for a couple of weeks and have been amazed when I asked it to write blogs, articles, flush out ideas, social media posts, and more. I probably...
10 Places to Search for Your Next Marketing Intern
As a business owner or marketing manager, finding the right intern can be a valuable addition to your team and save you hours on a weekly basis to concentrate on what’s most important. Depending on your mindset and goals, high-value activities top the list like sales...
3 Ways to Improve PR and Marketing Integration
If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed...
10 Prospecting Hacks to Win New Business in November and December
It’s been a busy couple of weeks with travel and the upcoming holidays, so last week’s blog never got published. But here it is, a guest blog and outstanding sales article by Mark Hunter, The Sales Hunter. It’s about prospecting in November and December, and why...
12 Veterans Grants to Share [Small Business and More]
This year, I’ve been fortunate to receive several grants that have helped me take my business to a new level. Knowing about these small business grants and researching them has allowed me to share these opportunities with my clients, many of whom are from diverse...
Best Digital Marketing Tools for Small Businesses
Whether you’re a small business expert or a one-person marketing team, test-drive these digital marketing tools to grow your business, get visibility and meet your marketing goals. Here is our complete list of digital marketing tools and platforms for small businesses...
Top 9 Marketing Trends in 2023
Tech advancements in the last year have paved the way for new and exciting marketing opportunities and new consumer behavior. To give your strategies a higher chance of success, here’s a forecast of what marketing trends to look for in 2023. Integrate them into your...
How to Build a Marketing Plan (2023 Guide)
A marketing plan should be like a playbook filled with ideas that are detailed enough to deliver results, but still flexible to adapt to changes in your business. With 2023 around the corner, now is the perfect time to start following the best practices to build your...
8 Marketing Tactics to Capture Your Competitor’s Facebook Audience
If you’re looking to build your Facebook audience and wondering how to get ahead of the competition, the answer can be found on Facebook itself. You just have to know where to look. Start with these eight steps to help capture a similar Facebook audience to your...
2023 Marketing Plan Template
Have big goals for 2023? Now is the time to start thinking about how you’ll grow your business and fill your sales bucket. All it takes is a solid marketing plan and timely implementation. With my 2023 marketing plan template, you can customize your plan to meet...
10 Ways to Extend Your Non-Profit’s Marketing Dollars [Updated]
Whether you’re working full-time, part-time, or are in charge of marketing a non-profit, getting PR and publicity, and increasing brand awareness is key to leveraging your nonprofit’s brand. It isn’t impossible, you just have to learn a handful of public relations...
4 Ways to Evaluate Your Marketing Plan
With any marketing plan, there’s a well-organized action plan that outlines area by area, specific digital marketing tactics and outreach activities to meet your goals. But as your plan unfolds, what are the best ways to evaluate your marketing efforts? It’s in the...
8 Common Marketing and Public Relations Questions and Answers
I keep a notebook with marketing and PR questions prospects, clients, and colleagues ask. It has a ton of doodles because I love to draw, and it’s loaded with valuable information. It’s what my community wants to learn, understand, and master. Not every marketing and...
20 Copywriting Tips You Need to Steal by Nicolas Cole
I’m in lockdown this week re-writing my website, so I asked an ace copywriter, @nicolascole77 for permission to share some of his best writing tips. Nicolas is a viral writer, and I found his marketing tips and copywriting advice on Twitter. If you’re a writer for...
126 No-Cost Marketing Holidays and Tools to Test-Drive in September
Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all...
