Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs
What’s a 12-Week Marketing Year? [Sample Plan]
A while back, I was asked to do a presentation on productivity and meeting goals to grow a business, overcome procrastination, and pull a team together. After reading The 12 Week Year, Get More Done in 12 Weeks Than Others Do in 12 Months, by Brian P. Moran and...
![What’s a 12-Week Marketing Year? [Sample Plan]](https://robinsamora.com/wp-content/uploads/2020/09/Image-Revised12-WEEK-Marketing-Year-1-400x250.png)
How to Market Your Book in 60-Minutes a Day
Have you written a book during this down time or have one in the works? Congrats! It takes time, dedication, and more than one set of eyes to publish a book. Whether you decide to go the traditional route with the help of a trusted publisher or self-publish, marketing...
7 Ways to Breathe New Life into Old Blogs
I’ve been writing marketing articles and tips for over six years, and posting them on my blog and website. It’s been a successful marketing strategy to build brand authority, organic SEO, and get recognized as a Top 40 Small Business Marketing blog. It takes time,...
![How Big Brands Win with UGC Marketing [Guest Post by Ramon Berrios]](https://robinsamora.com/wp-content/uploads/2020/08/Image-Kambucha-guest-blog--400x250.jpg)
How Big Brands Win with UGC Marketing [Guest Post by Ramon Berrios]
Alongside cat videos and selfies, user-generated content has gained a lot of steam on social media. But in a world where you can promote your brand with paid ads, email, and blogs, why do you need something like user-generated content marketing, anyway? ...
![How to Write a Pitch for HARO [UPDATED]](https://robinsamora.com/wp-content/uploads/2020/08/Haro2-400x250.png)
How to Write a Pitch for HARO [UPDATED]
Want to save bundles on your marketing and PR budget? Use HARO. HARO (which stands for “Help a Reporter Out – HelpAReporter.com) is a go-to favorite PR resource that every entrepreneur, business owner, expert and author should know about and subscribe to. Three...
Press Release Tips You Need to Know
Press releases used to be a critical part of every marketing strategy. Today, they seem to be an afterthought. But they shouldn’t be. If press releases aren’t in your marketing toolbox, you could be missing out. They’re cost effective (often free), give you an...
![26 Marketing & PR Tips to Get Attention in 2020 [Updated]](https://robinsamora.com/wp-content/uploads/2020/07/26-Marketing-PR-Tips-with-no-branding-of-website-400x250.png)
26 Marketing & PR Tips to Get Attention in 2020 [Updated]
For as long as I remember, I’ve always been marketing in one way or another. I started as a Girl Scout, always wanting to sell the most cookies and get my name in the paper. I worked for my Dad at his recording studio, and got involved in countless marketing projects...
8 Tips to Avoid Desperation-Driven Marketing in 2020
Since the shutdowns began in March, the only constant in the business world has been change. Businesses are facing unprecedented challenges and while some are thriving, many more are struggling. If you’re a small business owner, entrepreneur, or even an...
8 Social Media Marketing Trends for the Rest of 2020
In social media, we all know that what’s hot today may not be tomorrow. It’s just the nature of the beast. And in the Covid-19 era, things seem to be changing on a daily basis. One thing that will never change is that it all comes back to your audience. What matters...
6 Pinterest Marketing Tips to Drive Traffic to Your Blog
So you think Pinterest is only for women who want to share their favorite banana bread recipe? Well, think again. Pinterest is, hands down, one of the best-kept secrets in online marketing. And it’s no longer just for niche markets like cooking, DIY, fashion and...
