Welcome to My Small Business Marketing and PR Blog
This is my 20th year in business
and I love writing about marketing.
Welcome to My
Small Business
Marketing and PR Blog
This is my 20th year in business
and I love writing about marketing.
Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs
7 Ways to Skyrocket Your Executive Presence and WOW a Room
Have you noticed certain people in the corporate world seem to have a special aura about them? This special aura is hard to describe and define. But, frankly, that’s beside the point, because you instantly “know” when you’re in the presence of such a person --...
Public Speaking for Executives: The Original Social Media
Guest Article By David Newman You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and whitepapers. All of that is great, but let’s not forget that social media is — first and foremost — social! It’s personal. And that person is YOU....
Here’s What You Need in Your Media Kit
If you’ve taken the leap to become press-worthy, first of all, congratulations! It’s essential that you’re prepared to showcase who you are and your accomplishments, as well as be armed to present your expertise and story in a way that is professional, organized and...
How to Write a Winning Press Release
Before getting started, go through this checklist: ____YES ____NO Is this “newsworthy”? ____YES ____NO Does this fit my overall brand message? ____YES ____NO Do I want this to “live forever” on the web? ____YES ____NO Do I have my 3-4 keywords and phrases ____YES...
![MORE Marketing & PR Tips to Get Attention [Tips 27 – 52]](https://robinsamora.com/wp-content/uploads/2018/07/image-26-more-marketing-tips--400x250.jpeg)
MORE Marketing & PR Tips to Get Attention [Tips 27 – 52]
There are endless ways you can get attention from the media and your customers. After writing my 26 tips last week, I kept thinking about all the ones I didn’t mention. So I thought I’d just go ahead and give your 26 MORE tips to getting your business the attention it...
![26 Marketing & PR Tips to Get Attention [Six-Month Strategy]](https://robinsamora.com/wp-content/uploads/2019/08/Image-marketing-people-at-table-for-strategy-session--400x250.jpeg)
26 Marketing & PR Tips to Get Attention [Six-Month Strategy]
A while back, I created a weekly plan of the best PR practices to follow to promote your brand. When you implement these tactics, the more successful your online marketing and visibility can become – assuming, of course, your campaigns are well-thought-out,...
Is Experiential Marketing the Next Big Thing or Just Another Fad?
Guest Blog By Ecommerce Expert, Rodney Laws Marketing in the online era is complicated. There are two main reasons for this: the level of competition is brutal (stemming from low barriers to entry for startups), and prospective customers are pretty hard to impress....
5 Simple Ways to Get More Clients This Summer and All Year Round
If you’re in business, you need clients or you’re out of business. Simple as that. It doesn’t matter if there’s a heatwave, a snowstorm, or you’re tired from too much running around. You need a pipeline of prospects and a bucket that’s full. That means prospecting,...
Here’s How I Grew My Business Like Crazy with Google My Business
[Case Study by Justin Moran, WorkspaceMA] I own a small ‘hyper-local’ business in the increasingly popular flexible office/coworking industry. When entrepreneurs, small business owners or remote employees from larger companies can’t work from home, they search for...
5 Types of Content to Drive Website Traffic
Good content on your website is an important part of your marketing strategy, helping boost SEO and your LKT (like, know, trust) factor. The more authoritative content people see from you, the better. It helps your audience see your expertise, business, and lifestyle...
