Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs
126 No-Cost Marketing Holidays and Tools to Test-Drive in September
Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all...
5 Marketing Tips to Research Your Competition
If you’re looking to build your business and create a stronger marketing platform, don’t underestimate the power of market research. You’ll gain clarity on your competitors, determine your value and theirs, and differentiate what sets you apart – all important factors...
Marketing Tip: 6 Ways to Use BuzzSumo to Boost Sales
Where can you go to learn more about your industry, find contact information for influencers, journalists and decision makers – plus, get key data to ace your small business PR strategy? BuzzSumo, of course. It’s a one-stop shop for content marketers to find...
The Marketing Plan that Wins Customers
Every business owner I know is looking for ideas about marketing on a shoestring budget to win customers. If you want to do it right, it begins with creating an effective marketing plan – a strategic guide to grow your company. It also outlines where and how you’ll...
5 Simple Tips for Writing a Better Press Release
Want to create buzz for your business? Whether it’s new data you’d like to share, a product launch, event, partnership, or charity initiative, share the news with a press release. They’re easy for journalists to read, especially when they’re well written; the...
How to Add Experiential Marketing to Your Event Calendar
Marketing is all about showing – and telling. You can tell your audience that your product or service is the best till you’re blue in the face, but it won’t make an impact unless you show why it’s the best or how it solves their problem. You might be surprised...
Here’s a PR Pitch I Answered This Morning
I had a blog ready to go this morning about experiential marketing but didn’t send it. A reporter’s request changed my direction. What you’ll find below is a real-life example of how to get publicity for your small business. If you’re looking to position yourself as...
4 Steps to Expand Your Influence and Build a Sales Funnel on LinkedIn
You can buy ads on Facebook and Instagram to generate leads, but there are plenty more marketing strategies to increase sales on other platforms. LinkedIn ranks the highest in the B2B space. It’s for professionals and marketers looking to build their brand, expand...
![10 Point PR Checklist [Resource Guide]](https://robinsamora.com/wp-content/uploads/2022/05/Depositphotos_85602240_L-400x250.jpeg)
10 Point PR Checklist [Resource Guide]
There’s no time like spring to start thinking about new ways to get more press and how to get publicity for your business. But before the flurry of activity starts, hit the PR reset button and look at the big picture. Start by making a checklist and updating the most...
Marketing Tip: 10 Ways to Celebrity-ize Your Business
Guest post by Jordan McAuley, Contact Any Celebrity As the founder of Contact Any Celebrity, my clients always ask me for easy ways to connect their business (or themselves) to celebrities.Here are my Top 10 Ways to ‘Celebrity-size’ Your Business’ that I also talk...
