Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs
Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?
If you're looking to boost your brand's visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here's what you need to...
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10 Marketing Tips to Ace Your Branding
Marketing isn't just about selling a product; it's about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get focused to...
7 Sports Metaphors to Supercharge Your Marketing and Win a World Cup Audience
If you think about it, sports and marketing aren’t so different. They’re both driven by strategy, performance, and the desire to win. As our team bounced around some ideas about sports and marketing – and watched the World Cup – we came up with a mini playbook of...
How to Leverage Social PR in Your Marketing Plan
Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media...
8 Reasons Why Marketing Plans Fail
As a small business owner, it's easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...
9 Strategies to Enjoy a Marketing-Free Vacation
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it's been a year or more, it's time to shift your mindset. Vacations are not only good for your...
8 Search Engine Hacks You Need in Your Marketing Plan
If you're looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At least...
14 Ways to Use ChatGPT for Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
Tips for Writing ChatGPT Prompts
Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases. Use clear language: Write your prompts using simple, concise language that's easy to understand. Avoid using technical jargon or complex vocabulary and...
14 Marketing and PR Tips for New Authors
Have you noticed that more books are being published than ever before? Is it because of the digital explosion of ChatGPT and other AI tools – or that it’s easier to create content? Do experts have more confidence in writing with digital backup in their back pockets?...
Marketing for Non-Profits with Google Ad Grants
Are you a non-profit looking for an extra marketing boost? Here you go – check out the Google Ad Grants Program and add that to your marketing plan! Nonprofits often grapple with how to create awareness about their mission, drive engagement, and raise funds -- all...
Marketing Trends: What’s Deinfluencing?
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
Marketing Tip: How to Create a Bio Link on Instagram
Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an attractive marketing tool for businesses, influencers, and creators to connect with their...
10 Reasons to Use LinkedIn Collaborative Stories to Boost Your Marketing
Have you heard about the new LinkedIn feature called “Collaborative Stories”? It’s a cool way for multiple users to work together on a single story. It’s an AI-powered conversation starter that sparks your readers’ interest and prompts them to contribute to a story....
21 Ways to Repurpose Content for Social Media
In any marketing plan, social media is key. But creating content for social media can take a ton of time and max out your resources, not to mention brain power – even with AI. Thankfully, there are ways to maximize your content without burning the midnight oil. 21...
How to Get Free PR with HARO
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning -- and public...
How to Add Social Selling to Your Marketing Plan
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
10 Top Marketing Tools to Increase your YouTube Followers Fast
Video. If you’re not using it, are you losing it? Not necessarily. You can jump on the video brand wagon easily enough and add YouTube to your marketing plan. First some facts about YouTube, including that YouTube users watch over one billion hours of content...
How to Create an Influencer Marketing Program
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
Pros and Cons of TikTok
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
How to Improve your Marketing with ChatGPT
Full disclosure here. I asked ChatGPT to write a blog on how ChatGPT can help marketers. I’ve been playing with the AI tool for a couple of weeks and have been amazed when I asked it to write blogs, articles, flush out ideas, social media posts, and more. I probably...
10 Places to Search for Your Next Marketing Intern
As a business owner or marketing manager, finding the right intern can be a valuable addition to your team and save you hours on a weekly basis to concentrate on what’s most important. Depending on your mindset and goals, high-value activities top the list like sales...
3 Ways to Improve PR and Marketing Integration
If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed...
10 Prospecting Hacks to Win New Business in November and December
It’s been a busy couple of weeks with travel and the upcoming holidays, so last week’s blog never got published. But here it is, a guest blog and outstanding sales article by Mark Hunter, The Sales Hunter. It’s about prospecting in November and December, and why...
12 Veterans Grants to Share [Small Business and More]
This year, I’ve been fortunate to receive several grants that have helped me take my business to a new level. Knowing about these small business grants and researching them has allowed me to share these opportunities with my clients, many of whom are from diverse...
