Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 20 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 20 Small Business Marketing Blogs
How to Create an Influencer Marketing Program
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is...
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Pros and Cons of TikTok
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
How to Improve your Marketing with ChatGPT
Full disclosure here. I asked ChatGPT to write a blog on how ChatGPT can help marketers. I’ve been playing with the AI tool for a couple of weeks and have been amazed when I asked it to write blogs, articles, flush out ideas, social media posts, and more. I probably...
10 Places to Search for Your Next Marketing Intern
As a business owner or marketing manager, finding the right intern can be a valuable addition to your team and save you hours on a weekly basis to concentrate on what’s most important. Depending on your mindset and goals, high-value activities top the list like sales...
3 Ways to Improve PR and Marketing Integration
If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed...
10 Prospecting Hacks to Win New Business in November and December
It’s been a busy couple of weeks with travel and the upcoming holidays, so last week’s blog never got published. But here it is, a guest blog and outstanding sales article by Mark Hunter, The Sales Hunter. It’s about prospecting in November and December, and why...
12 Veterans Grants to Share [Small Business and More]
This year, I’ve been fortunate to receive several grants that have helped me take my business to a new level. Knowing about these small business grants and researching them has allowed me to share these opportunities with my clients, many of whom are from diverse...
Best Digital Marketing Tools for Small Businesses
Whether you’re a small business expert or a one-person marketing team, test-drive these digital marketing tools to grow your business, get visibility and meet your marketing goals. Here is our complete list of digital marketing tools and platforms for small businesses...
Top 9 Marketing Trends in 2023
Tech advancements in the last year have paved the way for new and exciting marketing opportunities and new consumer behavior. To give your strategies a higher chance of success, here’s a forecast of what marketing trends to look for in 2023. Integrate them into your...
How to Build a Marketing Plan (2023 Guide)
A marketing plan should be like a playbook filled with ideas that are detailed enough to deliver results, but still flexible to adapt to changes in your business. With 2023 around the corner, now is the perfect time to start following the best practices to build your...
8 Marketing Tactics to Capture Your Competitor’s Facebook Audience
If you’re looking to build your Facebook audience and wondering how to get ahead of the competition, the answer can be found on Facebook itself. You just have to know where to look. Start with these eight steps to help capture a similar Facebook audience to your...
2023 Marketing Plan Template
Have big goals for 2023? Now is the time to start thinking about how you’ll grow your business and fill your sales bucket. All it takes is a solid marketing plan and timely implementation. With my 2023 marketing plan template, you can customize your plan to meet...
10 Ways to Extend Your Non-Profit’s Marketing Dollars [Updated]
Whether you’re working full-time, part-time, or are in charge of marketing a non-profit, getting PR and publicity, and increasing brand awareness is key to leveraging your nonprofit’s brand. It isn’t impossible, you just have to learn a handful of public relations...
4 Ways to Evaluate Your Marketing Plan
With any marketing plan, there’s a well-organized action plan that outlines area by area, specific digital marketing tactics and outreach activities to meet your goals. But as your plan unfolds, what are the best ways to evaluate your marketing efforts? It’s in the...
8 Common Marketing and Public Relations Questions and Answers
I keep a notebook with marketing and PR questions prospects, clients, and colleagues ask. It has a ton of doodles because I love to draw, and it’s loaded with valuable information. It’s what my community wants to learn, understand, and master. Not every marketing and...
20 Copywriting Tips You Need to Steal by Nicolas Cole
I’m in lockdown this week re-writing my website, so I asked an ace copywriter, @nicolascole77 for permission to share some of his best writing tips. Nicolas is a viral writer, and I found his marketing tips and copywriting advice on Twitter. If you’re a writer for...
126 No-Cost Marketing Holidays and Tools to Test-Drive in September
Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all...
How to Develop a Marketing Plan Timeline
When you’re developing a marketing plan, it’s easy to get carried away with all your ideas and forget about time. But a well-executed marketing plan can help achieve your company’s goals faster and more effectively. A good marketing plan outlines what activities you...
5 Marketing Tips to Research Your Competition
If you’re looking to build your business and create a stronger marketing platform, don’t underestimate the power of market research. You’ll gain clarity on your competitors, determine your value and theirs, and differentiate what sets you apart – all important factors...
Marketing Tip: 6 Ways to Use BuzzSumo to Boost Sales
Where can you go to learn more about your industry, find contact information for influencers, journalists and decision makers – plus, get key data to ace your small business PR strategy? BuzzSumo, of course. It’s a one-stop shop for content marketers to find...
The Marketing Plan that Wins Customers
Every business owner I know is looking for ideas about marketing on a shoestring budget to win customers. If you want to do it right, it begins with creating an effective marketing plan – a strategic guide to grow your company. It also outlines where and how you’ll...
5 Simple Tips for Writing a Better Press Release
Want to create buzz for your business? Whether it’s new data you’d like to share, a product launch, event, partnership, or charity initiative, share the news with a press release. They’re easy for journalists to read, especially when they’re well written; the...
How to Add Experiential Marketing to Your Event Calendar
Marketing is all about showing – and telling. You can tell your audience that your product or service is the best till you’re blue in the face, but it won’t make an impact unless you show why it’s the best or how it solves their problem. You might be surprised...
Here’s a PR Pitch I Answered This Morning
I had a blog ready to go this morning about experiential marketing but didn’t send it. A reporter’s request changed my direction. What you’ll find below is a real-life example of how to get publicity for your small business. If you’re looking to position yourself as...
4 Steps to Expand Your Influence and Build a Sales Funnel on LinkedIn
You can buy ads on Facebook and Instagram to generate leads, but there are plenty more marketing strategies to increase sales on other platforms. LinkedIn ranks the highest in the B2B space. It’s for professionals and marketers looking to build their brand, expand...
