Recognized as a Top 40 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.

Recognized as a Top 40 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful

Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs

6 Marketing Tips to Increase Sales in Q1 2021

As if the world wasn’t crazy enough, you’ve got a business to run, challenges out the wazoo, and are working with focused intention to get through these tough times. Plus, you want to increase business, add new revenue and referral opportunities, too.  Hope is...

5 Ways to Spend Your Video Marketing Dollars in 2021

You probably know the stats. More than 81% of businesses use videos as a marketing medium, up by almost 20% from the previous year. And no surprise, viewers retain 95% of a message when they watch a video, compared to about 10% when they read it in text, according to...

6 Reasons to Write a Book if You’re an Expert

I’m sure I’m not the only one with a book in my head. You probably have one or more that you’ve been thinking about. The benefits of publishing a book are substantial, even if you don’t sell your book on Amazon.  But before you make that decision, check out...

Marketing Tip: Forget 2020 or Use It as a Planning Guide?

If you’ve followed me for a while, you know I have a habit of looking at the year in review.  This year had its challenges with Covid, separation from loved ones, and an ongoing wave of uncertainty wondering what’s next. For your business, your family, and in the...

8 Marketing Cleanup Tasks to Get Ready for 2021

What’s marketing cleanup?  They’re activities you, your VA or a part-time marketing assistant can do to help streamline online visibility and impact, increase organic search results, and make Google happy. While there’s a lull in sales and activity this holiday...

7 Marketing Tips to Boost Your E-Charisma

If you’re used to lighting up a room with your charisma and getting people’s attention, you might have noticed the playing field has changed.  Your energy, the way you stand, your choice in clothes, and what you say are all construed differently now that we’re in...

21 Questions to Ask Before You Write a PR Plan in 2021

Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal.  From time to time, I get requests like these and go about them in the same way. First, you...

9 Marketing Tips to Repurpose Press

One frequently asked question I get is, “how can I repurpose an article or blog that’s been published about me?” Much of that depends on your marketing goals and your willingness and commitment to see that these action items get done.  I’ll assume that you want...

6 Marketing Trends to Watch in 2021

In an uneasy world, it’s more important than ever for companies to be flexible and pivot to meet customer needs. At the same time, according to the new Global Marketing Trends report from Deloitte Insights, trust and brand loyalty remain key with a focus to...

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