Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.
Recognized as a Top 40 Small Business Marketing Blog
Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful
Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs
Expert Marketing Advice from HootSuite’s VP Corporate Marketing Strategy
I get 100 emails every day about being productive #wfh, hunkering down, and using this time wisely to plan for the future. Email 101 got my attention. It’s a must-read article from Henk Camphor, VP Corporate Marketing at Hootsuite; Adapting to More Digital and Social...
Social Distancing + 3 Virtual Networking Tips
Networking. Marketing. Sales. Some of us love it. Some of us hate it. If you’re a business owner, you know you have to network, especially if your role involves marketing and bringing in sales. Problems pop up when you’re networking as usual but aren’t getting much...
7 Tips to Get Crisp Content that Converts
Writing doesn’t come easy to all of us, and that’s ok. We all have our strengths and weaknesses. Sometimes you may feel like you’re droning on and on… other times over-elaborating on a simple topic. Readers want crisp, snappy content. They want quick hits; something...
Is a Chatbot Right For Your Business?
Most big brands are now using chat, especially chatbots, in their marketing. The AI technology allows website visitors to ask questions and is an easy way to get information without customers having to scan your website for answers. But, is a chatbot right for your...
What’s a Pod and How Can I Use it on Social Media?
There are over 1 billion users on Instagram, over 2.45 billion on Facebook and 145 million daily users on Twitter. This can make it difficult to stand out. Producing great content isn’t always enough to earn new followers, and advertising can get expensive quickly....
5 Email Marketing Strategies to Convert Customers
Did you know that it takes about 10 marketing-driven touchpoints for a lead to convert? Not all of these will be email, but perhaps the majority. Email marketing is an easy way to personally reach and message your customers. If you have a lead magnet (freebie, video,...
Why TikTok Could Be the Next Big Social Platform
Everyone is talking about TikTok. Could it be the next big social marketing platform? (It already is in Asia.) TikTok lets users create 15-second videos and differs from typical stories on other social channels because it has some pretty cool in-app editing tools. If...
5 Tips to Promote Your Podcast On a Budget
Did you that there are more than 700,000 active podcasts on-air now? It seems like anyone worth listening to has a show. People are busier than ever, so listening to a podcast on the way to work, as you cook dinner or while your kids watch Frozen for the hundredth...
Why You Need Alt Text Descriptions for Every Photo
I’ve said it a million times: Interesting, relevant content is the most important part of your website. You should also keep in mind that engaging and visually appealing images are what keep people’s attention once they find you. A good image is worth a thousand...
Marketing Trends and Insight For 2020
Is your marketing ready for 2020? Technology advances at a speed we’re sometimes uncomfortable with, and as a small business owner, it’s hard to keep up on all the marketing trends. With predictions and trends coming in from everywhere, here are a few you should pay...
