Recognized as a Top 40 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful.

Recognized as a Top 40 Small Business Marketing Blog

Get all the marketing and PR tips I’ve learned over the past 20 years to make your business successful

Recognized by Feedspot as one of the
Top 40 Small Business Marketing Blogs

21 Questions to Ask Before You Write a PR Plan in 2021

Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal.  From time to time, I get requests like these and go about them in the same way. First, you...

9 Marketing Tips to Repurpose Press

One frequently asked question I get is, “how can I repurpose an article or blog that’s been published about me?” Much of that depends on your marketing goals and your willingness and commitment to see that these action items get done.  I’ll assume that you want...

6 Marketing Trends to Watch in 2021

In an uneasy world, it’s more important than ever for companies to be flexible and pivot to meet customer needs. At the same time, according to the new Global Marketing Trends report from Deloitte Insights, trust and brand loyalty remain key with a focus to...

7 Marketing Tips for Non-Profits During Challenging Times

Whether you work for a non-profit or support one, the landscape has changed. Fundraising may be more of a challenge, there are fewer face-to-face events, donors may seem less attentive, and discretionary giving may be low. If you’re a smaller non-profit without a...

10 Email Marketing Templates to Swipe

If you’re in business, you’re in sales. And sales (and marketing) keep the doors open.  Right now, you may be working from home; prospecting, dialing for dollars, connecting on social media, video conferencing, and networking to find your ideal customer. You’re...

5 Ways to Get Your Customer to Say Yes

Without customers you have a hobby, not a business. Businesses run on customers, and a steady flow of them. What do you need to know to make your prospects say yes?  5 Ways to Get Your Customer to Say Yes  Take time to know your customer. Beyond the obvious,...

How to Find Podcasts to Book You

When you can’t get in front of a live audience to build visibility and credibility, ramp up your search for podcasts. It may seem time consuming at first, so reset your mindset. Think of it like creating a customized roadmap to reach your marketing goals. ...

What’s a 12-Week Marketing Year? [Sample Plan]

A while back, I was asked to do a presentation on productivity and meeting goals to grow a business, overcome procrastination, and pull a team together. After reading The 12 Week Year, Get More Done in 12 Weeks Than Others Do in 12 Months, by Brian P. Moran and...

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