by Marketing and PR Expert Robin Samora | Jan 5, 2021 | Blog, Branding, Build Visibility, Content Marketing
I’m sure I’m not the only one with a book in my head. You probably have one or more that you’ve been thinking about. The benefits of publishing a book are substantial, even if you don’t sell your book on Amazon. But before you make that decision, check out...
by Marketing and PR Expert Robin Samora | Dec 9, 2020 | Blog, Content Marketing, Marketing Materials
What’s marketing cleanup? They’re activities you, your VA or a part-time marketing assistant can do to help streamline online visibility and impact, increase organic search results, and make Google happy. While there’s a lull in sales and activity this holiday...
by Marketing and PR Expert Robin Samora | Jul 28, 2020 | Blog, Marketing Materials, Small Business Marketing
For as long as I remember, I’ve always been marketing in one way or another. I started as a Girl Scout, always wanting to sell the most cookies and get my name in the paper. I worked for my Dad at his recording studio, and got involved in countless marketing projects...
by Marketing and PR Expert Robin Samora | Jul 14, 2020 | Blog, Social Media, Visibility Strategies
In social media, we all know that what’s hot today may not be tomorrow. It’s just the nature of the beast. And in the Covid-19 era, things seem to be changing on a daily basis. One thing that will never change is that it all comes back to your audience. What matters...
by Marketing and PR Expert Robin Samora | Jun 29, 2020 | Blog, Social Media, Visibility Strategies
With a majority of the population #WFH, it may seem more difficult right now to make meaningful connections with clients and customers. But it doesn’t have to be that way. It just means you have to adjust to a new normal and a new way of doing things. Video marketing...
by Marketing and PR Expert Robin Samora | Jun 23, 2020 | Blog, Public Relations, Small Business Marketing, Visibility Strategies
Everybody likes a pat on the back. It feels good and tells you that someone values the work you’ve done. In the online world, customer testimonials are like a digital pat on the back — with a bonus. You build brand trust, increase your customer base, and...