by Marketing and PR Expert Robin Samora | Mar 7, 2024 | Blog
When you think of growing your brand’s visibility, what’s the first thing you think of? Paid ads? Your own blog, website, or social media channels? While these are valuable channels, there’s a powerful, often-overlooked strategy – Earned Media. ...
by Marketing and PR Expert Robin Samora | Nov 29, 2023 | Blog, Marketing Materials, Public Relations
If you’re reading this, you probably have a fantastic product or service, a passionate team, and no doubt, a brand story waiting to be told. So how do you make sure your voice isn’t lost in the hubbub? One way is to create a strategic PR (Public Relations) plan. To...
by Marketing and PR Expert Robin Samora | Nov 16, 2023 | Blog, Sales & Marketing
Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for startups to get their products or services off the ground. And part of those...
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by Marketing and PR Expert Robin Samora | Nov 1, 2023 | Blog, Giving Back
I’ve spent the last two years going all-in on helping small business owners discover the power of grants for moving their business forward. Grants can be the catalyst for your business and help with a lot of advancements — including innovation in products,...
by Marketing and PR Expert Robin Samora | Aug 28, 2023 | Blog, Build Visibility, Marketing Materials, SEO, Visibility Strategies
If you’re looking to boost your brand’s visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here’s...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...
