by Marketing and PR Expert Robin Samora | Jan 20, 2020 | Blog, Blogging, Marketing Materials
Did you know that there are more than 700,000 active podcasts on-air now? It seems like anyone worth listening to has a show. People are busier than ever, so listening to a podcast on the way to work, as you cook dinner or while your kids watch Frozen for the...
by Marketing and PR Expert Robin Samora | Jan 14, 2020 | Blog, Blogging, Marketing Materials, Small Business Marketing
I’ve said it a million times: Interesting, relevant content is the most important part of your website. You should also keep in mind that engaging and visually appealing images are what keep people’s attention once they find you. A good image is worth a thousand...
by Marketing and PR Expert Robin Samora | Jan 6, 2020 | Blog, Blogging, Public Speaking, Small Business Marketing, Social Media
Is your marketing ready for 2020? Technology advances at a speed we’re sometimes uncomfortable with, and as a small business owner, it’s hard to keep up on all the marketing trends. With predictions and trends coming in from everywhere, here are a few you should pay...
by Marketing and PR Expert Robin Samora | Nov 26, 2019 | Blog, Blogging, Giving Back, Marketing Materials, Small Business Marketing
You can do all the marketing you want, but having happy customers is most important. They’re brand advocates for your company. Plus, repeat business is the most efficient and cost-effective business to get. So how can you show customers that you care? Sometimes it’s...
by Marketing and PR Expert Robin Samora | Oct 2, 2019 | Blog, Blogging
There may be more books delivered to my house by Amazon, than my block combined. As you might have guessed, I love exploring online and offline, and learning as much as I can about marketing and PR. Recently, I came across a guide by Jason McDonald; Marketing:...
by Marketing and PR Expert Robin Samora | Jul 23, 2019 | Blog, Blogging, Social Media, Visibility Strategies
If you’re in business, you need clients or you’re out of business. Simple as that. It doesn’t matter if there’s a heatwave, a snowstorm, or you’re tired from too much running around. You need a pipeline of prospects and a bucket that’s full. That means prospecting,...