by Marketing and PR Expert Robin Samora | Jan 20, 2020 | Blog, Blogging, Marketing Materials
Did you know that there are more than 700,000 active podcasts on-air now? It seems like anyone worth listening to has a show. People are busier than ever, so listening to a podcast on the way to work, as you cook dinner or while your kids watch Frozen for the...
by Marketing and PR Expert Robin Samora | Jan 14, 2020 | Blog, Blogging, Marketing Materials, Small Business Marketing
I’ve said it a million times: Interesting, relevant content is the most important part of your website. You should also keep in mind that engaging and visually appealing images are what keep people’s attention once they find you. A good image is worth a thousand...
by Marketing and PR Expert Robin Samora | Oct 2, 2019 | Blog, Blogging
There may be more books delivered to my house by Amazon, than my block combined. As you might have guessed, I love exploring online and offline, and learning as much as I can about marketing and PR. Recently, I came across a guide by Jason McDonald; Marketing:...
by Marketing and PR Expert Robin Samora | Jun 25, 2019 | Blog, Blogging, Marketing Materials, Small Business Marketing, Video
Good content on your website is an important part of your marketing strategy, helping boost SEO and your LKT (like, know, trust) factor. The more authoritative content people see from you, the better. It helps your audience see your expertise, business, and lifestyle...
by Marketing and PR Expert Robin Samora | Apr 9, 2019 | Blog, Blogging, Branding, Free Publicity, Marketing Materials, Small Business Marketing, Social Media
LinkedIn should be a B2B marketer’s dream, but sometimes it’s tricky. You want leads, to make new connections, and hopefully get some business. But, let’s be honest, posting can get boring. “Here’s a blog I wrote.” “Here’s an update about my job.” “Congrats on your...
by Marketing and PR Expert Robin Samora | Mar 12, 2019 | Blog, Blogging, Marketing Materials, Small Business Marketing
FAQs have been considered a “must-have” page on websites for several decades to help potential clients learn about your company and decrease purchase anxiety. Having a FAQ page also saves you the time of having to answer the same, repeated questions, and it’s also a...