by Marketing and PR Expert Robin Samora | May 11, 2023 | Blog, Brand Ambassadors, Marketing Materials, Social Media
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Brand Ambassadors, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
by Marketing and PR Expert Robin Samora | Sep 1, 2015 | Brand Ambassadors
PR, Promotions, and Publicity aren’t a one-size-fits-all strategy to get you noticed. And that’s a good thing. Variety is the spice of life! In creating a PR roadmap, you want to customize the outreach experience and connect the dots from where a client is now –...
by Marketing and PR Expert Robin Samora | Aug 3, 2015 | Brand Ambassadors, Event Marketing, Social Media
Brand Ambassadors, whether paid or unpaid, have a critical role that’s often overlooked and sometimes regarded as a line item first to cut, budget time. The truth is, the best Brand Ambassadors mirror your voice and attitude in the marketplace. They take a company’s...
by Marketing and PR Expert Robin Samora | Jan 22, 2015 | Brand Ambassadors
It’s 83 degrees where I am now in Rincon, Puerto Rico, mecca to surfers from near and far. I’m probably one of the worst surfers I know, but I enjoy the camaraderie of friends, working beach side, watermelon mojitos and fresh tuna pinchos. Life is as good as you allow...
by Marketing and PR Expert Robin Samora | Jul 30, 2014 | Brand Ambassadors
As you may know, Brand Ambassadors are coveted and rare professionals who effectively communicate the essence of their company’s unique story, and personify its core values in what they do, what they say, how they act, and even how they think. What’s more, Brand...
