by Marketing and PR Expert Robin Samora | Aug 16, 2023 | Branding, Marketing Materials, Sales & Marketing, Visibility Strategies
Marketing isn’t just about selling a product; it’s about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get...
by Marketing and PR Expert Robin Samora | Jun 1, 2023 | Branding, Event Marketing, Free Publicity, Public Speaking
A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as...
by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
by Marketing and PR Expert Robin Samora | Apr 24, 2022 | Blog, Branding, Event Marketing, Free Publicity, Marketing Materials, Small Business Marketing, Social Media, Video
Not sure if you’re on the video brand wagon? Before you decide, check out the latest video marketing stats from Oberlo’s 2019 report. Did you know 85% of all internet users in the US watch online video monthly, and 54% of consumers want to see more video content from...
by Marketing and PR Expert Robin Samora | Jan 5, 2021 | Blog, Branding, Build Visibility, Content Marketing
I’m sure I’m not the only one with a book in my head. You probably have one or more that you’ve been thinking about. The benefits of publishing a book are substantial, even if you don’t sell your book on Amazon. But before you make that decision, check out...
by Marketing and PR Expert Robin Samora | Jun 9, 2020 | Blog, Branding, Social Media, Visibility Strategies
Not only have times changed for business, but for college students looking for internships. In previous years, ambitious college students would be flooding the market, blanketing prospective employers with emails and resumes, and looking for internships to...
