by Marketing and PR Expert Robin Samora | Aug 16, 2023 | Branding, Marketing Materials, Sales & Marketing, Visibility Strategies
Marketing isn’t just about selling a product; it’s about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get...
by Marketing and PR Expert Robin Samora | Jun 1, 2023 | Branding, Event Marketing, Free Publicity, Public Speaking
A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as...
by Marketing and PR Expert Robin Samora | Mar 7, 2023 | Branding, Fast Marketing Minute, Marketing Materials, Small Business Marketing
Wondering what a mobile marketing tour is all about and how it can promote your brand? Listen in. A mobile marketing tour is a great way to bring your brand directly to your target audience. It’s also a unique way to interact with customers, build brand...
by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
by Marketing and PR Expert Robin Samora | Oct 10, 2022 | Branding, Content Marketing, Fast Marketing Minute, Marketing Materials, Sales & Marketing, Social Media
Want to optimize your search engine ranking? Look at keyword research to improve your marketing strategy. Write a Topical List Begin with a keyword list that describes your business. Say you’re a dentist. Start with services you provide like “Cosmetic Dentistry,”...
by Marketing and PR Expert Robin Samora | Sep 26, 2022 | Branding, Content Marketing, Fast Marketing Minute, Marketing Materials, Podcast
Want to know how to build a better marketing plan and win more customers? Look at the marketing framework to see if you’re on target. Here are some tips to help you get there. Let’s talk about what it takes to improve your marketing plan framework. Market research is...
