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Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?

Marketing Tip: Do You Need a Wiki Page to Build Brand Authority?

by Marketing and PR Expert Robin Samora | Aug 28, 2023 | Blog, Build Visibility, Marketing Materials, SEO, Visibility Strategies

If you’re looking to boost your brand’s visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here’s...
14 Marketing and PR Tips for New Authors

14 Marketing and PR Tips for New Authors

by Marketing and PR Expert Robin Samora | Jun 8, 2023 | Build Visibility, Grow Your Business, Marketing Materials, Sales & Marketing, Small Business Marketing

Have you noticed that more books are being published than ever before? Is it because of the digital explosion of ChatGPT and other AI tools – or that it’s easier to create content? Do experts have more confidence in writing with digital backup in their back pockets?...
How to Add Social Selling to Your Marketing Plan

How to Add Social Selling to Your Marketing Plan

by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media

Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
How to Create an Influencer Marketing Program

How to Create an Influencer Marketing Program

by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials

Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
126 No-Cost Marketing Holidays and Tools to Test-Drive in September

126 No-Cost Marketing Holidays and Tools to Test-Drive in September

by Marketing and PR Expert Robin Samora | Aug 5, 2022 | Build Visibility, Content Marketing

Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all...
3 Marketing Tips to Boost Your Online Reputation

3 Marketing Tips to Boost Your Online Reputation

by Marketing and PR Expert Robin Samora | May 24, 2022 | Build Visibility, Grow Your Audience, Public Relations

Your reputation is everything in marketing. Building it takes time and care, so it’s best to be proactive. How do you do that? Stay tuned. If you’re looking to preserve your brand’s reputation and boost sales, here are 3 small business marketing tips you’ll want...
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