by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Brand Ambassadors, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
by Marketing and PR Expert Robin Samora | Aug 5, 2022 | Build Visibility, Content Marketing
Want a list of small business marketing ideas that won’t break the bank? Use national days, weeks and months to rev up your brand and piggyback what’s trending. It’s how to get publicity for your business using the power of social media. Go with no-cost marketing all...
by Marketing and PR Expert Robin Samora | May 4, 2022 | Build Visibility
Guest post by Jordan McAuley, Contact Any Celebrity As the founder of Contact Any Celebrity, my clients always ask me for easy ways to connect their business (or themselves) to celebrities. Here are my Top 10 Ways to ‘Celebrity-size’ Your Business’ that I also talk...
by Marketing and PR Expert Robin Samora | Oct 20, 2021 | Build Visibility, Content Marketing
You probably spend most of your marketing efforts trying to reach adults, but what about the teenage market? Teens make up about 13% of the U.S. population and they’re constantly buying – with their own budgets and with the help of their parent’s wallets. Here are 8...
by Marketing and PR Expert Robin Samora | Oct 7, 2021 | Build Visibility, Content Marketing
September 15th to October 15th is Hispanic Heritage Month. It’s also a reminder and opportunity to connect your business with the Hispanic and Latinx community—the largest minority market in America with 62.3 million Hispanic people living in the U.S. If your...