by Marketing and PR Expert Robin Samora | Jul 10, 2024 | Blog, Content Marketing
If you’re an author, you know the importance of promoting your book online – after all, you want the world to know you wrote a book, you want people to buy your book – and, of course, the media to talk about your book. Whether you’re a self-published...
by Marketing and PR Expert Robin Samora | Jan 4, 2024 | Blog, Content Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
How to Develop a Cost-Effective Marketing Plan for Startup Success Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
