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40 Ways Small Businesses Can Use ChatGPT for Marketing

40 Ways Small Businesses Can Use ChatGPT for Marketing

by Marketing and PR Expert Robin Samora | Jun 11, 2025 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing

And why prompt-writing may just be your next superpower ChatGPT has only been around for a little under two years, but it’s already revolutionized how small businesses think about marketing. What once took hours—brainstorming blog topics, writing email campaigns,...
A DIY Checklist for Book Publicity

A DIY Checklist for Book Publicity

by Marketing and PR Expert Robin Samora | Jul 10, 2024 | Blog, Content Marketing

If you’re an author, you know the importance of promoting your book online – after all, you want the world to know you wrote a book, you want people to buy your book – and, of course, the media to talk about your book. Whether you’re a self-published...
8 Reasons Why Marketing Plans Fail

8 Reasons Why Marketing Plans Fail

by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing

As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...
9 Strategies to Enjoy a Marketing-Free Vacation

9 Strategies to Enjoy a Marketing-Free Vacation

by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing

When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
How to Add Social Selling to Your Marketing Plan

How to Add Social Selling to Your Marketing Plan

by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media

Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
7 Types of Marketing Videos for Instagram

7 Types of Marketing Videos for Instagram

by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Content Marketing, Fast Marketing Minute, Marketing Materials, Social Media, Video

Looking for video marketing ideas on Instagram?  Well, here are 7 ideas to start with. 7 Types of Marketing Videos that Perform Well on Instagram Influencer videos: Collaborate with influencers to create videos. It’s a great way to reach a new audience and...
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