by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
by Marketing and PR Expert Robin Samora | Jun 1, 2023 | Branding, Event Marketing, Free Publicity, Public Speaking
A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as...
by Marketing and PR Expert Robin Samora | Feb 3, 2023 | Blog, Branding, Build Visibility, Content Marketing, Event Marketing, Marketing Materials
Are you looking to add influencer marketing to your marketing plan? Before you run off, start with five key questions to see if it’s the right fit for your business. Time is a precious commodity, and you can’t get it back. 1. What’s your goal? Decide what you want out...
by Marketing and PR Expert Robin Samora | Jan 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Small Business Marketing
As a business owner or marketing manager, finding the right intern can be a valuable addition to your team and save you hours on a weekly basis to concentrate on what’s most important. Depending on your mindset and goals, high-value activities top the list like sales...
