by Marketing and PR Expert Robin Samora | Feb 16, 2022 | Free Publicity, Public Relations
So, does PR really matter? Or is it one of those “nice to haves” that many businesses can safely afford to ignore? The answer depends on your goals, timelines, and marketing budget. My thought is with so many free publicity opportunities available to grow your...
by Marketing and PR Expert Robin Samora | Jul 28, 2021 | Build Visibility, Free Publicity
If you’re looking to engage with a local audience and get more business closer to home, check out Nextdoor and Alignable. They’re both social media marketing platforms that focus on connecting local communities and can help small business owners gain visibility, build...
by Marketing and PR Expert Robin Samora | May 11, 2021 | Build Visibility, Free Publicity
Do you feel ‘funny’ about promoting yourself? Surprisingly, it’s a comment I hear from men and women who are experts, consultants, and accomplished professionals. Is it a lack of confidence, a voice from the past about not being good enough or a fear of being...
by Marketing and PR Expert Robin Samora | Aug 24, 2020 | Content Marketing, Free Publicity, Website
I’ve been writing marketing articles and tips for over six years, and posting them on my blog and website. It’s been a successful marketing strategy to build brand authority, organic SEO, and get recognized as a Top 40 Small Business Marketing blog. It takes time,...
by Marketing and PR Expert Robin Samora | Jul 19, 2020 | Free Publicity, Marketing Materials, Press Releases
Have you ever read a bio and thought you knew the person? You know what they’re like, how they think and if you like them or not? A well-written bio can influence a prospect to buy or not buy, continue reading to hear more, or pick up the phone, right then and...
by Marketing and PR Expert Robin Samora | May 26, 2020 | Blog, Free Publicity, Visibility Strategies
Are you wondering about Google Discover? You’re not alone. A lot of marketers don’t know what it is or how to leverage it for their online marketing. Google Discover is found on Google’s home page and it’s a fresh take on the news feed format found on social...
