by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Free Publicity, Small Business Marketing, Social Media
You already know that in corporate world, you only get one chance to make a first impression. But what you may not know, is that the “you” who is reading this may not in fact get that opportunity – your LinkedIn profile might beat you to it! Indeed, more frequently...
by Marketing and PR Expert Robin Samora | Jun 1, 2023 | Branding, Event Marketing, Free Publicity, Public Speaking
A recent client asked for a promotional strategy to promote her event and though it varies by industry, target audience and personal preference, I found certain similarities and tasks that needed to be completed. I thought I would share some of them with you as...
by Marketing and PR Expert Robin Samora | Apr 24, 2022 | Blog, Branding, Event Marketing, Free Publicity, Marketing Materials, Small Business Marketing, Social Media, Video
Not sure if you’re on the video brand wagon? Before you decide, check out the latest video marketing stats from Oberlo’s 2019 report. Did you know 85% of all internet users in the US watch online video monthly, and 54% of consumers want to see more video content from...
by Marketing and PR Expert Robin Samora | Feb 16, 2022 | Free Publicity, Public Relations
So, does PR really matter? Or is it one of those “nice to haves” that many businesses can safely afford to ignore? The answer depends on your goals, timelines, and marketing budget. My thought is with so many free publicity opportunities available to grow your...
by Marketing and PR Expert Robin Samora | Jul 28, 2021 | Build Visibility, Free Publicity
If you’re looking to engage with a local audience and get more business closer to home, check out Nextdoor and Alignable. They’re both social media marketing platforms that focus on connecting local communities and can help small business owners gain visibility, build...
by Marketing and PR Expert Robin Samora | May 11, 2021 | Build Visibility, Free Publicity
Do you feel ‘funny’ about promoting yourself? Surprisingly, it’s a comment I hear from men and women who are experts, consultants, and accomplished professionals. Is it a lack of confidence, a voice from the past about not being good enough or a fear of being...
