by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Articles by Experts, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Articles by Experts, Marketing Materials, Sales & Marketing, Small Business Marketing
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
by Marketing and PR Expert Robin Samora | Nov 3, 2020 | Marketing Articles by Experts
Today, I’d like to share a message from Josh Turner, CEO at 60secondmarketer about what we can learn from political marketing campaigns. It’s a message not to sway you from one candidate or another – you’ve probably made that decision already. It’s a lesson...
by Marketing and PR Expert Robin Samora | Aug 18, 2020 | Marketing Articles by Experts, Visibility Strategies
Alongside cat videos and selfies, user-generated content has gained a lot of steam on social media. But in a world where you can promote your brand with paid ads, email, and blogs, why do you need something like user-generated content marketing, anyway? ...
by Marketing and PR Expert Robin Samora | Mar 10, 2020 | Marketing Articles by Experts, Small Business Marketing
Writing doesn’t come easy to all of us, and that’s ok. We all have our strengths and weaknesses. Sometimes you may feel like you’re droning on and on… other times over-elaborating on a simple topic. Readers want crisp, snappy content. They want quick hits;...