by Marketing and PR Expert Robin Samora | Jan 10, 2024 | Marketing Materials, Sales & Marketing
B2B Marketing Plans Your Guide to Creating Marketing Plans for B2B Companies If you’re a B2B company, you need to sell your products or services to other companies. But if your company isn’t making any money – you’ve unfortunately got an expensive hobby. That’s where...
by Marketing and PR Expert Robin Samora | Jan 4, 2024 | Blog, Content Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
How to Develop a Cost-Effective Marketing Plan for Startup Success Growing a startup isn’t easy. In fact, 90% of startups will ultimately fail, and 70% of those companies will fail between years 2-5. No matter how you look at it, marketing is essential for...
by Marketing and PR Expert Robin Samora | Nov 29, 2023 | Blog, Marketing Materials, Public Relations
If you’re reading this, you probably have a fantastic product or service, a passionate team, and no doubt, a brand story waiting to be told. So how do you make sure your voice isn’t lost in the hubbub? One way is to create a strategic PR (Public Relations) plan. To...
by Marketing and PR Expert Robin Samora | Aug 28, 2023 | Blog, Build Visibility, Marketing Materials, SEO, Visibility Strategies
If you’re looking to boost your brand’s visibility and establish authority, have you considered hopping on the Wikipedia brand wagon? It not part of everyone’s marketing plan, but it might give you the credibility boost you’re looking for. Here’s...
by Marketing and PR Expert Robin Samora | Aug 16, 2023 | Branding, Marketing Materials, Sales & Marketing, Visibility Strategies
Marketing isn’t just about selling a product; it’s about telling a story – one that’s clear, effective, and to the point. To start, have a marketing plan that details where you want to go. Branding is part of that marketing planning – and you need to get...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Articles by Experts, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you...
