by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Articles by Experts, Marketing Materials, Sales & Marketing, Small Business Marketing
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
by Marketing and PR Expert Robin Samora | Jun 21, 2023 | Blog, Marketing Materials, Sales & Marketing, SEO, Small Business Marketing, Social Media, Visibility Strategies
If you’re looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Marketing Materials, Sales & Marketing, Small Business Marketing, Visibility Strategies
Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases. Use clear language: Write your prompts using simple, concise language that’s easy to understand. Avoid using technical jargon or complex vocabulary...
by Marketing and PR Expert Robin Samora | Jun 8, 2023 | Build Visibility, Grow Your Business, Marketing Materials, Sales & Marketing, Small Business Marketing
Have you noticed that more books are being published than ever before? Is it because of the digital explosion of ChatGPT and other AI tools – or that it’s easier to create content? Do experts have more confidence in writing with digital backup in their back pockets?...
by Marketing and PR Expert Robin Samora | May 11, 2023 | Blog, Marketing Materials, Social Media
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
