by Marketing and PR Expert Robin Samora | Feb 28, 2023 | Blog, Pitching the Media, Public Relations, Sales & Marketing, Small Business Marketing, Visibility Strategies
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning — and...
by Marketing and PR Expert Robin Samora | Mar 17, 2022 | Content Marketing, Pitching the Media, Press Releases
I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be part of my life and purpose, to help small business owners influence audiences – in a...
by Marketing and PR Expert Robin Samora | Nov 16, 2020 | Pitching the Media, Public Relations, Sales & Marketing
Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal. From time to time, I get requests like these and go about them in the same way. First, you...
by Marketing and PR Expert Robin Samora | Aug 12, 2020 | Pitching the Media, Press Releases
Want to save bundles on your marketing and PR budget? Use HARO. HARO (which stands for “Help a Reporter Out – HelpAReporter.com) is a go-to favorite PR resource that every entrepreneur, business owner, expert and author should know about and subscribe to. Three...
by Marketing and PR Expert Robin Samora | Aug 4, 2020 | Pitching the Media, Press Releases
Press releases used to be a critical part of every marketing strategy. Today, they seem to be an afterthought. But they shouldn’t be. If press releases aren’t in your marketing toolbox, you could be missing out. They’re cost effective (often free), give you an...
by Marketing and PR Expert Robin Samora | Aug 27, 2019 | Blog, Pitching the Media, Press Releases, Public Speaking
Before getting started, go through this checklist: ____YES ____NO Is this “newsworthy”? ____YES ____NO Does this fit my overall brand message? ____YES ____NO Do I want this to “live forever” on the web? ____YES ____NO Do I have my 3-4 keywords and phrases ____YES...
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