by Marketing and PR Expert Robin Samora | Feb 28, 2023 | Blog, Pitching the Media, Public Relations, Sales & Marketing, Small Business Marketing, Visibility Strategies
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning — and...
by Marketing and PR Expert Robin Samora | Aug 15, 2022 | Fast Marketing Minute, Pitching the Media, Social Media
What if I told you social media marketing could be done in less time and be twice as fast? Interested? Here are a few tools. Want to save time on your social media marketing and digital PR campaigns? Here are some tools to test-drive. Make sure they’re included in...
by Marketing and PR Expert Robin Samora | Aug 1, 2022 | Fast Marketing Minute, Pitching the Media, Social Media
Perfecting copy for social media is challenging. You need to be concise in your messaging but you’re so restricted by space. Want some tips to make your social copy better? Stay tuned. Want to make your social media pop? Here are 4 ways to improve your social content....
by Marketing and PR Expert Robin Samora | Jul 18, 2022 | Pitching the Media, Podcast
Are you on the fence about creating a podcast? Here are three reasons why it can help with your marketing. Open Spotify, Apple Podcasts or any other podcast hosting app and you’ll find content on just about any topic. And many are produced by brands that sponsor their...
by Marketing and PR Expert Robin Samora | Mar 17, 2022 | Content Marketing, Pitching the Media, Press Releases
I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be part of my life and purpose, to help small business owners influence audiences – in a...
by Marketing and PR Expert Robin Samora | Oct 7, 2021 | Pitching the Media, Public Relations
Want to know the best ways to maximize media placement? Start with these three marketing strategies. With so much access to internet media, customers need 28 – 62 touchpoints before they’re ready to buy. And with so much noise in the marketplace, you need to maximize...
