by Marketing and PR Expert Robin Samora | Mar 17, 2022 | Content Marketing, Pitching the Media, Press Releases
I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be part of my life and purpose, to help small business owners influence audiences – in a...
![How to Write a Pitch for HARO [UPDATED]](https://robinsamora.com/wp-content/uploads/2020/08/Haro2.png)
by Marketing and PR Expert Robin Samora | Aug 12, 2020 | Pitching the Media, Press Releases
Want to save bundles on your marketing and PR budget? Use HARO. HARO (which stands for “Help a Reporter Out – HelpAReporter.com) is a go-to favorite PR resource that every entrepreneur, business owner, expert and author should know about and subscribe to. Three...
by Marketing and PR Expert Robin Samora | Aug 4, 2020 | Pitching the Media, Press Releases
Press releases used to be a critical part of every marketing strategy. Today, they seem to be an afterthought. But they shouldn’t be. If press releases aren’t in your marketing toolbox, you could be missing out. They’re cost effective (often free), give you an...
by Marketing and PR Expert Robin Samora | Jul 19, 2020 | Free Publicity, Marketing Materials, Press Releases
Have you ever read a bio and thought you knew the person? You know what they’re like, how they think and if you like them or not? A well-written bio can influence a prospect to buy or not buy, continue reading to hear more, or pick up the phone, right then and...
by Marketing and PR Expert Robin Samora | Aug 27, 2019 | Blog, Pitching the Media, Press Releases, Public Speaking
Before getting started, go through this checklist: ____YES ____NO Is this “newsworthy”? ____YES ____NO Does this fit my overall brand message? ____YES ____NO Do I want this to “live forever” on the web? ____YES ____NO Do I have my 3-4 keywords and phrases ____YES...
by Marketing and PR Expert Robin Samora | May 9, 2016 | Event Marketing, Free Publicity, Pitching the Media, Press Releases, Public Relations, Public Speaking, Small Business Marketing, Visibility Strategies
I’m a big believer in using events to grow your business. Events provide a forum for you to showcase your expertise, grow your database, make new contacts and attract new clients. And, if you’re in the front of the room as the expert and love engaging with the...
