by Marketing and PR Expert Robin Samora | Mar 17, 2022 | Content Marketing, Pitching the Media, Press Releases
I met Edward Bernays, the Father of Public Relations, in my late twenties and had dinner at his house in Cambridge, MA. Little did I know, so may years later, that PR would be part of my life and purpose, to help small business owners influence audiences – in a...
by Marketing and PR Expert Robin Samora | Apr 29, 2021 | Pitching the Media, Press Releases
Want to write a press release that gets attention? First make sure your marketing efforts are supporting you, and have a consistent message and common goal. Other tips? Listen in. 4 Tips to Write Press Release That Gets Attention 1. A press release is a press...
![How to Write a Pitch for HARO [UPDATED]](https://robinsamora.com/wp-content/uploads/2020/08/Haro2.png)
by Marketing and PR Expert Robin Samora | Aug 12, 2020 | Pitching the Media, Press Releases
Want to save bundles on your marketing and PR budget? Use HARO. HARO (which stands for “Help a Reporter Out – HelpAReporter.com) is a go-to favorite PR resource that every entrepreneur, business owner, expert and author should know about and subscribe to. Three...
by Marketing and PR Expert Robin Samora | Aug 4, 2020 | Pitching the Media, Press Releases
Press releases used to be a critical part of every marketing strategy. Today, they seem to be an afterthought. But they shouldn’t be. If press releases aren’t in your marketing toolbox, you could be missing out. They’re cost effective (often free), give you an...
by Marketing and PR Expert Robin Samora | Jul 19, 2020 | Free Publicity, Marketing Materials, Press Releases
Have you ever read a bio and thought you knew the person? You know what they’re like, how they think and if you like them or not? A well-written bio can influence a prospect to buy or not buy, continue reading to hear more, or pick up the phone, right then and...
by Marketing and PR Expert Robin Samora | Mar 20, 2020 | Fast Marketing Minute, Press Releases, Public Relations, Uncategorized
If you think that press releases are dead, you’re dead wrong. In the past, traditional media releases were sent by mail, but now with social media and distribution online, they’re easy to create and send. Press releases are an important PR tool to keep...
