by Marketing and PR Expert Robin Samora | Mar 5, 2020 | Fast Marketing Minute, Press Releases, Public Relations
If part of your marketing strategy is pitching the press, having an online press kit that’s hosted on your website, on Medium, or even on your Google Drive is fairly straightforward. You have the option of sending reporters, investors, partners or even prospects there...
by Marketing and PR Expert Robin Samora | Nov 30, 2019 | Fast Marketing Minute, Press Releases, Public Relations
Sending a press release can be scary. If you make a mistake, you may be haunted forever. Kidding. Fact though, it will live somewhere in cyberspace. Here are 4 common press release mistakes and how to avoid them Mistake #1: You don’t include an about section. Provide...
by Marketing and PR Expert Robin Samora | Nov 29, 2019 | Fast Marketing Minute, Press Releases, Public Relations
Sometimes companies jump the gun on press releases and sometimes they wait too long. Other times, they might not even send a press release. How do you decide if and when you should write one? Ask yourself these 3 questions. Is it newsworthy? Consider the timing,...
by Marketing and PR Expert Robin Samora | Aug 27, 2019 | Blog, Pitching the Media, Press Releases, Public Speaking
Before getting started, go through this checklist: ____YES ____NO Is this “newsworthy”? ____YES ____NO Does this fit my overall brand message? ____YES ____NO Do I want this to “live forever” on the web? ____YES ____NO Do I have my 3-4 keywords and phrases ____YES...
by Marketing and PR Expert Robin Samora | Apr 5, 2016 | Branding, Free Publicity, Pitching the Media, Press Releases, Public Relations
I’m a believer of press releases to get the biggest bang for the buck when there’s a major announcement, release of a book or breaking news. But, you don’t always have to spend an arm and a leg for its distribution. There are cases when I advise clients to go...
by Marketing and PR Expert Robin Samora | Feb 9, 2016 | Branding, Press Releases, Public Relations, Small Business Marketing
Without sales we wouldn’t be in business. And who brings us business? Customers of course! It might be easier for big businesses to spend more freely in buying customer happiness, but you don’t have to be a Fortune 100 brand to show you care. Small businesses can love...
