by Marketing and PR Expert Robin Samora | Feb 9, 2016 | Branding, Press Releases, Public Relations, Small Business Marketing
Without sales we wouldn’t be in business. And who brings us business? Customers of course! It might be easier for big businesses to spend more freely in buying customer happiness, but you don’t have to be a Fortune 100 brand to show you care. Small businesses can love...
by Marketing and PR Expert Robin Samora | Feb 2, 2016 | Branding, Free Publicity, Marketing Materials, Press Releases, Small Business Marketing
This is a story about an amazing 15-year old girl who wanted to go to private school. Almost everyone told her she couldn’t do it. She’d never get it in and it was way too much money. Impossible and unrealistic they told her. “What was she thinking?” It was late July....
by Marketing and PR Expert Robin Samora | Dec 14, 2015 | Pitching the Media, Press Releases, Public Relations, Small Business Marketing, Visibility Strategies
Do you know your audience? It’s important to know who you’re pitching and what they want. Don’t sell ice to an Eskimo living in Hawaii unless they own an ice making business! What’s your big vision and does it fit with who’s buying? Think it through on paper and make...
by Marketing and PR Expert Robin Samora | Sep 22, 2014 | Press Releases, Social Media, Visibility Strategies
If you’re tight on time, but want to stay up to speed on our industry’s latest news, stories and ideas, I hope you’ll like the articles we picked this week to feature on Robin’s Rainmakers – The Web’s Best PR, Marketing & Social Media Wisdom. Our goal, as always,...
