by Marketing and PR Expert Robin Samora | Feb 28, 2023 | Blog, Pitching the Media, Public Relations, Sales & Marketing, Small Business Marketing, Visibility Strategies
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning — and...
![10 Ways to Extend Your Non-Profit’s Marketing Dollars [Updated]](https://robinsamora.com/wp-content/uploads/2022/09/Depositphotos_327636636_L-1080x675.jpeg)
by Marketing and PR Expert Robin Samora | Sep 15, 2022 | Marketing Materials, Public Relations
Whether you’re working full-time, part-time, or are in charge of marketing a non-profit, getting PR and publicity, and increasing brand awareness is key to leveraging your nonprofit’s brand. It isn’t impossible, you just have to learn a handful of public relations...
by Marketing and PR Expert Robin Samora | Feb 16, 2022 | Free Publicity, Public Relations
So, does PR really matter? Or is it one of those “nice to haves” that many businesses can safely afford to ignore? The answer depends on your goals, timelines, and marketing budget. My thought is with so many free publicity opportunities available to grow your...
by Marketing and PR Expert Robin Samora | Jan 20, 2022 | Public Relations
If you’re in marketing, PR or own a business – it’s an understatement to say that the past two years have been challenging. How do the uncertain circumstances of COVID-19 and the back and forth of the post-pandemic affect Digital PR? How to Shift and Keep Up...
by Marketing and PR Expert Robin Samora | Apr 21, 2021 | Public Relations, Public Speaking
Even though you may not be in front of a crowded room just yet, learning the Art of Public Speaking or at least faking it until you make it, is a good strategy to improve your marketing skills and presence. Speaking in public is a top fear, but it doesn’t have to be....
by Marketing and PR Expert Robin Samora | Nov 16, 2020 | Pitching the Media, Public Relations, Sales & Marketing
Last week, a client asked me to write a PR plan for his business. It wasn’t a year long plan. It was a short-term PR and marketing plan to accomplish a particular goal. From time to time, I get requests like these and go about them in the same way. First, you...
