by Marketing and PR Expert Robin Samora | Feb 28, 2023 | Blog, Pitching the Media, Public Relations, Sales & Marketing, Small Business Marketing, Visibility Strategies
[Updated 2023] Say goodbye to expensive marketing and PR budgets with HARO, a go-to resource for entrepreneurs, small business owners, experts, and authors who want to gain visibility and get media attention. PR is an extension of your marketing planning — and...
by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
by Marketing and PR Expert Robin Samora | Oct 27, 2022 | Grow Your Business, Sales & Marketing
Tech advancements in the last year have paved the way for new and exciting marketing opportunities and new consumer behavior. To give your strategies a higher chance of success, here’s a forecast of what marketing trends to look for in 2023. Integrate them into your...
by Marketing and PR Expert Robin Samora | Jul 30, 2022 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
When you’re developing a marketing plan, it’s easy to get carried away with all your ideas and forget about time. But a well-executed marketing plan can help achieve your company’s goals faster and more effectively. A good marketing plan outlines what activities you...
by Marketing and PR Expert Robin Samora | Jul 28, 2022 | Marketing Materials, Sales & Marketing
If you’re looking to build your business and create a stronger marketing platform, don’t underestimate the power of market research. You’ll gain clarity on your competitors, determine your value and theirs, and differentiate what sets you apart – all important factors...
by Marketing and PR Expert Robin Samora | Jan 6, 2022 | Sales & Marketing
Whether 2021 was incredibly awesome for your business, you tanked, or fell somewhere in between, there’s a ton you can do as a marketer to fill your sales bucket, improve visibility, and get better recognition as an expert. It all starts with looking back at 2021. I...
