by Marketing and PR Expert Robin Samora | Oct 27, 2022 | Grow Your Business, Sales & Marketing
Tech advancements in the last year have paved the way for new and exciting marketing opportunities and new consumer behavior. To give your strategies a higher chance of success, here’s a forecast of what marketing trends to look for in 2023. Integrate them into your...
by Marketing and PR Expert Robin Samora | Jul 30, 2022 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
When you’re developing a marketing plan, it’s easy to get carried away with all your ideas and forget about time. But a well-executed marketing plan can help achieve your company’s goals faster and more effectively. A good marketing plan outlines what activities you...
by Marketing and PR Expert Robin Samora | Jul 28, 2022 | Marketing Materials, Sales & Marketing
If you’re looking to build your business and create a stronger marketing platform, don’t underestimate the power of market research. You’ll gain clarity on your competitors, determine your value and theirs, and differentiate what sets you apart – all important factors...
by Marketing and PR Expert Robin Samora | Jan 6, 2022 | Sales & Marketing
Whether 2021 was incredibly awesome for your business, you tanked, or fell somewhere in between, there’s a ton you can do as a marketer to fill your sales bucket, improve visibility, and get better recognition as an expert. It all starts with looking back at 2021. I...
by Marketing and PR Expert Robin Samora | Jun 22, 2021 | Sales & Marketing, SEO
If you’re looking to increase traffic, improve website SEO with backlinks, and build brand authority, consider using Medium. It’s a content-sharing website where readers and creators come together to write, read and connect on topics of all types. The platform...
by Marketing and PR Expert Robin Samora | Jun 15, 2021 | Marketing Materials, Sales & Marketing
Customers are no dummies. They go through a process to check you out and see if you’ve earned the right to do business with them. Cold or even warm prospects look at your website, social media, content, and what you stand for. Fans and followers are good to have, but...