by Marketing and PR Expert Robin Samora | Jan 25, 2024 | Small Business Marketing
For small businesses with a small budget, marketing can be a catch-22. You need marketing to grow your business, but you don’t have the capital to pay for marketing. Luckily, there are many cost-effective marketing strategies that work well for small businesses. These...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
As a small business owner, it’s easy to get caught up in day-to-day operations and overlook the importance of investing time and effort into your marketing strategy. With the best intentions, you can create (or think through) marketing tactics, but what can you do to...
by Marketing and PR Expert Robin Samora | Jul 11, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
When was the last time you took a real vacation? Not just a few extra days tacked onto a work trip or sneaking your laptop to the beach to update your marketing plan. If it’s been a year or more, it’s time to shift your mindset. Vacations are not only good...
by Marketing and PR Expert Robin Samora | Jun 21, 2023 | Blog, Marketing Materials, Sales & Marketing, SEO, Small Business Marketing, Social Media, Visibility Strategies
If you’re looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Content Marketing, Event Marketing, Marketing Materials, Sales & Marketing, Small Business Marketing
For the last two months, I taught a digital marketing and social media course to small business owners and marketing managers who were looking to expand their marketing plan. In our final class, we did some exercises with ChatGPT and assigned it a task – to write an...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Blog, Marketing Materials, Sales & Marketing, Small Business Marketing, Visibility Strategies
Be specific: The more specific your prompt, the better the response will be. Avoid using broad or general phrases. Use clear language: Write your prompts using simple, concise language that’s easy to understand. Avoid using technical jargon or complex vocabulary...
