by Marketing and PR Expert Robin Samora | May 11, 2023 | Blog, Brand Ambassadors, Marketing Materials, Social Media
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
by Marketing and PR Expert Robin Samora | Apr 26, 2023 | Blog, Marketing Materials, Small Business Marketing, Social Media, Website
Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an attractive marketing tool for businesses, influencers, and creators to connect with their...
by Marketing and PR Expert Robin Samora | Apr 13, 2023 | Small Business Marketing, Social Media
Have you heard about the new LinkedIn feature called “Collaborative Stories”? It’s a cool way for multiple users to work together on a single story. It’s an AI-powered conversation starter that sparks your readers’ interest and prompts them to contribute to a story....
by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
by Marketing and PR Expert Robin Samora | Feb 16, 2023 | SEO, Social Media
Video. If you’re not using it, are you losing it? Not necessarily. You can jump on the video brand wagon easily enough and add YouTube to your marketing plan. First some facts about YouTube, including that YouTube users watch over one billion hours of content...
by Marketing and PR Expert Robin Samora | Jan 27, 2023 | Content Marketing, Social Media
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
