by Marketing and PR Expert Robin Samora | Jul 23, 2023 | Public Relations, Social Media
Next year will be my 25th year in business as a marketing and PR consultant. In that time, there have been a ton of changes in marketing. One that stands out is the impact of social media on public relations. Today, PR isn’t confined to just traditional media...
by Marketing and PR Expert Robin Samora | Jun 21, 2023 | Blog, Marketing Materials, Sales & Marketing, SEO, Small Business Marketing, Social Media, Visibility Strategies
If you’re looking to supercharge your digital marketing strategy, you can’t afford to ignore the power of search engine marketing (SEM). It’s one of the most effective ways to grow your business and outshine the competition. Interested, but have no time? At...
by Marketing and PR Expert Robin Samora | Jun 14, 2023 | Free Publicity, Small Business Marketing, Social Media
You already know that in corporate world, you only get one chance to make a first impression. But what you may not know, is that the “you” who is reading this may not in fact get that opportunity – your LinkedIn profile might beat you to it! Indeed, more frequently...
by Marketing and PR Expert Robin Samora | May 11, 2023 | Blog, Marketing Materials, Social Media
We know about the power of influencing and influencers, but what’s “delinfluencing”? And should you pay attention to the recent trend? If influencing is in your marketing plan – or at least on your radar, I’d say yes be open to learning more. Deinfluencing is a...
by Marketing and PR Expert Robin Samora | Apr 26, 2023 | Blog, Marketing Materials, Small Business Marketing, Social Media
Did you know that Instagram is the 8th most visited website in the world? According to recent research, there are 4.25 billion visitors per month. That number alone makes it an attractive marketing tool for businesses, influencers, and creators to connect with their...
by Marketing and PR Expert Robin Samora | Apr 13, 2023 | Small Business Marketing, Social Media
Have you heard about the new LinkedIn feature called “Collaborative Stories”? It’s a cool way for multiple users to work together on a single story. It’s an AI-powered conversation starter that sparks your readers’ interest and prompts them to contribute to a story....
