by Marketing and PR Expert Robin Samora | Jan 27, 2023 | Content Marketing, Social Media
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
by Marketing and PR Expert Robin Samora | Jan 5, 2023 | Small Business Marketing, Social Media
If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed...
by Marketing and PR Expert Robin Samora | Jul 21, 2022 | Social Media
Where can you go to learn more about your industry, find contact information for influencers, journalists and decision makers – plus, get key data to ace your small business PR strategy? BuzzSumo, of course. It’s a one-stop shop for content marketers to find...
by Marketing and PR Expert Robin Samora | Apr 21, 2022 | Social Media
Keeping your followers updated is always a winning marketing strategy. One way to do that is by writing a newsletter to keep in touch with your audience. It’s free PR advice any small business owner can appreciate. Promote your own content (as your own media channel)...
by Marketing and PR Expert Robin Samora | Apr 14, 2022 | Social Media
If you’re one of the millions of people who think that LinkedIn is almost entirely for networking and keeping in touch with connections, make room for some updates. The platform isn’t just a ‘nice to have’, I’m calling it a must-have in your B2B marketing and PR plan....
by Marketing and PR Expert Robin Samora | Mar 31, 2022 | Social Media
If you’re in the B2B space, you’ve probably been using LinkedIn for years. It’s considered the #1 social media platform for networking, keeping up with competitors, and learning more about trends in your industry. For many, it provides the best marketing ROI for small...
