by Marketing and PR Expert Robin Samora | Feb 21, 2023 | Build Visibility, Content Marketing, Marketing Materials, Sales & Marketing, Social Media
Has social media changed the buying landscape? You bet. More people than ever are using Facebook, LinkedIn, Instagram, and TikTok to research products and services before making a purchase. As a result, businesses have had to adapt their sales tactics and social media...
by Marketing and PR Expert Robin Samora | Feb 16, 2023 | SEO, Social Media
Video. If you’re not using it, are you losing it? Not necessarily. You can jump on the video brand wagon easily enough and add YouTube to your marketing plan. First some facts about YouTube, including that YouTube users watch over one billion hours of content...
by Marketing and PR Expert Robin Samora | Jan 27, 2023 | Content Marketing, Social Media
Is TikTok right for your business? TikTok can be a powerful marketing tool if you’re looking to reach a younger audience and build brand awareness. Influencers are using it to gain attention and grow a following – and some are wildly successful. Should you include...
by Marketing and PR Expert Robin Samora | Jan 5, 2023 | Small Business Marketing, Social Media
If you’re struggling to integrate your PR and marketing, you’re not alone. According to Meltwater, the world’s first online media monitoring company, just 1 in 5 public relations experts work on a company’s marketing strategy at all. Aren’t PR and marketing supposed...
by Marketing and PR Expert Robin Samora | Jul 21, 2022 | Social Media
Where can you go to learn more about your industry, find contact information for influencers, journalists and decision makers – plus, get key data to ace your small business PR strategy? BuzzSumo, of course. It’s a one-stop shop for content marketers to find...
by Marketing and PR Expert Robin Samora | Apr 24, 2022 | Blog, Branding, Event Marketing, Free Publicity, Marketing Materials, Small Business Marketing, Social Media, Video
Not sure if you’re on the video brand wagon? Before you decide, check out the latest video marketing stats from Oberlo’s 2019 report. Did you know 85% of all internet users in the US watch online video monthly, and 54% of consumers want to see more video content from...
