6 Rules for Texting Your Customers

by Marketing and PR Expert Robin Samora | Mar 31, 2020 | Small Business Marketing, Social Media, Trade Shows, Visibility Strategies

From a Marketing Coach: 6 Rules for Texting Your Customers With all this social distancing, are you feeling a little out of touch with your customers? Sure, you’ve been posting a bit more on social media and making it a point to engage more online, but it isn’t the...

Public Speaking for Executives: The Original Social Media

by Marketing and PR Expert Robin Samora | Sep 10, 2019 | Blog, Public Speaking, Trade Shows, Visibility Strategies

Guest Article By David Newman You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and whitepapers. All of that is great, but let’s not forget that social media is — first and foremost — social! It’s personal. And that person is YOU....

Impromptu PR and Video to Make an Impact

by Marketing and PR Expert Robin Samora | Dec 13, 2016 | Public Speaking, Social Media, Trade Shows, Visibility Strategies

What’s the difference between being spontaneous and impromptu? Both are valuable skills when you’re at a conference – and especially shooting video. Impromptu: Done without being planned, organized or rehearsed Spontaneous: Having an open, natural and uninhibited...

The Do’s and Don’ts of Ordering Promotional Products [Guest post by Rachel Leone]

by Marketing and PR Expert Robin Samora | Sep 28, 2016 | Branding, Event Marketing, Free Publicity, Marketing Materials, Small Business Marketing, Trade Shows, Visibility Strategies

If you’re in the market to buy promotional products to increase your company’s brand awareness at a trade show, event or conference, it’s important to know the most common mistakes people make – so you can avoid them like the plague. Over the last 20 years, I’ve seen...

10 Makeup Tips for Stage, Style and TV [Guest Post by Charlotte Phinney]

by Marketing and PR Expert Robin Samora | Jul 28, 2016 | Event Marketing, Free Publicity, Public Speaking, Trade Shows, Visibility Strategies

Although you may think that makeup is for those who just want to look better on TV, it’s really a must have for anyone who’s being photographed, filmed or on stage.  For most women, it’s also a normal part of their beauty routine. Applying makeup for television...

7 Questions to Ask BEFORE You Sponsor an Event [Not After]

by Marketing and PR Expert Robin Samora | Jun 29, 2016 | Branding, Event Marketing, Trade Shows

I wanted to share an article I wrote about sponsoring events, as it’s often a great way to get eyeballs and you know what in seats. I published it a while back, but the content is just as valid today as it was then. Hope you enjoy! As you may already know, sponsorship...