by Marketing and PR Expert Robin Samora | Mar 26, 2024 | Uncategorized
For small businesses, event marketing can yield big results. The key is, when looking into event marketing ideas, you need to identify the strategies that best suit your business. After all, each one is different. Event marketing holds a unique power for now and...
by Marketing and PR Expert Robin Samora | Feb 22, 2024 | Uncategorized
February is Black History Month and as a small business marketing consultant – and someone who loves grants – I’d like to highlight grant opportunities for minorities – as well as the pioneering spirit of black business owners throughout history. From Madam C.J....
by Marketing and PR Expert Robin Samora | Feb 8, 2024 | Uncategorized
Great content can be lost in the void without amplification. And it’s a shame because so many companies strive to create quality content, but don’t take the next step. After you publish content, you need to promote it! Instead of hoping people will find your blogs and...
by Marketing and PR Expert Robin Samora | Oct 19, 2023 | Uncategorized
Have a small business and want to win some local PR? Getting the word out about your small business is crucial. But what’s the best way to do that with so much noise – especially on a local level? The answer lies in mastering the Art of Local PR. Navigating public...
by Marketing and PR Expert Robin Samora | Oct 5, 2023 | Uncategorized
With technology moving so fast and digital marketing the second most important concern of every small business (after sales), it’s easy to forget – or sideline – the value of public relations (PR). Small business PR isn’t just for the ‘big boys’. And you don’t have to...
by Marketing and PR Expert Robin Samora | Aug 3, 2023 | Uncategorized
If you think about it, sports and marketing aren’t so different. They’re both driven by strategy, performance, and the desire to win. As our team bounced around some ideas about sports and marketing – and watched the World Cup – we came up with a mini playbook of...
