by Marketing and PR Expert Robin Samora | Jan 12, 2021 | Build Visibility, Sales & Marketing, Small Business Marketing, Video, Visibility Strategies
You probably know the stats. More than 81% of businesses use videos as a marketing medium, up by almost 20% from the previous year. And no surprise, viewers retain 95% of a message when they watch a video, compared to about 10% when they read it in text, according to...
by Marketing and PR Expert Robin Samora | Oct 7, 2020 | Build Visibility, Sales & Marketing, Social Media, Visibility Strategies
Without customers you have a hobby, not a business. Businesses run on customers, and a steady flow of them. What do you need to know to make your prospects say yes? 5 Ways to Get Your Customer to Say Yes Take time to know your customer. Beyond the obvious,...
by Marketing and PR Expert Robin Samora | Sep 29, 2020 | Public Speaking, Small Business Marketing, Visibility Strategies
When you can’t get in front of a live audience to build visibility and credibility, ramp up your search for podcasts. It may seem time consuming at first, so reset your mindset. Think of it like creating a customized roadmap to reach your marketing goals. ...
by Marketing and PR Expert Robin Samora | Aug 18, 2020 | Marketing Articles by Experts, Visibility Strategies
Alongside cat videos and selfies, user-generated content has gained a lot of steam on social media. But in a world where you can promote your brand with paid ads, email, and blogs, why do you need something like user-generated content marketing, anyway? ...
by Marketing and PR Expert Robin Samora | Jul 14, 2020 | Blog, Social Media, Visibility Strategies
In social media, we all know that what’s hot today may not be tomorrow. It’s just the nature of the beast. And in the Covid-19 era, things seem to be changing on a daily basis. One thing that will never change is that it all comes back to your audience. What matters...
by Marketing and PR Expert Robin Samora | Jul 7, 2020 | Social Media, Visibility Strategies
So you think Pinterest is only for women who want to share their favorite banana bread recipe? Well, think again. Pinterest is, hands down, one of the best-kept secrets in online marketing. And it’s no longer just for niche markets like cooking, DIY, fashion and...